Marketing Services Specialist at Epson

Your Mission:

• The Marketing Services Specialist South Africa is responsible for the implementation of Epson’s strategic marketing plans within the framework of Epson’s sales and marketing objectives at a local level. Using best practice and market knowledge they will define, plan and implement the local marketing plan in alignment with the Marketing Services Manager and the local sales team.

What you will do:

• Define, plan and implement the local marketing plan focusing on channel marketing activities that will deliver a high standard in terms of brand and sales performance
• Plan, manage and accurately forecast marketing budgets to ensure value for money and agreed ROI
• Ensure all activities have agreed KPIs
• Maintain first class administration of all marketing activities/budgets
• Deliver local implementation of the Channel Partner Programme via marketing communication
• Work with the Webmaster and Digital Marketing specialist to deliver effective communication to the channel using electronic direct mails (EDMs) and the channel portal
• Develop and implement an events plan (channel and end user) which may include roadshows, exhibitions, corporate hospitality, channel and internal staff events
• Support/ manage the deliverance of local PR & social media strategies, campaigns and initiatives working with the Central PR team and local agencies to improve the public perception of Epson in line with business objectives
• Work with the central PR team on the planning and implementation of PR and social media activities
• Produce local case studies following the agreed approval process and amplify to the media.
• Co-ordinate locally agreed central sponsorship activities
• Develop local marketing materials if required using centrally created creatives and work with approved local marketing communication agencies, ensuring that all materials are on message, on brand, on time and within budget
• Check translations of centrally produced marketing communications materials including promotions, advertising, brochures, POS and PR
• Communicate central plans and materials throughout the local organisation

What we ask for:

• Fluent English speaker with excellent written English
• Strong experience in all areas of marketing with a good understanding of the local market
• Ideally educated to degree or equivalent level with marketing specialization
• Previous experience working in a matrix organisation, ideally within a comparable industry
• PR and Social Media experience, including managing agencies locally
• Ability to communicate well with peers and senior management
• Confident at running large group meetings and adapting style to the audience
• Excellent planning and organisation skills
• Commercially and financially aware with experience managing/co-ordinating costs within defined budget
• Team player who is able to operate remotely from line manager/team
• Proactive, pragmatic and flexible approach, able to manage multiple priorities independently
• Ability to assess and solve issues quickly
• MS Office suite intermediate level user (PowerPoint, Word, Excel)
• Ideally experience in both B2B and/or B2C and Channel Marketing