Marketing Specialist, Content Studio, Trading at Refinitiv

Role Overview

• The Marketing & Communications organization acts as a strategic partner to the Refinitiv business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market.

Content Marketing Strategy

Key responsibilities for the role include:

• Use subject matter expertise and empathy toward the pain points of the customer to develop a content strategy for our Trading segment that is fully aligned with our overall brand story and supports and extends marketing initiatives
• Map content to the full buyer and also influencer journey from Interest and Exposure to Purchase and Customer Expansion
• Determine the optimal content mix based on insights and analytics, an understanding of how customers want to discover and explore our propositions, who influences buying decisions and which content formats and marketing channels are most effective at engaging them
• Partner with colleagues across the marketing & communications organization to ensure our content marketing is aligned to stakeholder objectives
• Communicate the Enterprise Platform content strategy and plans and to obtain stakeholder buy-in
   

Content Development

• Develop strong, targeted proposition messaging that is compelling, differentiated and aligned to customer workflow
• Grow brand awareness through content that is consistent and that builds a thoughtful presence within the target communities
• Create compelling marketing and sales collateral to drive growth and retention for our Trading segment globally
• Develop engaging and relevant content that articulates our full value propositions, broadens the conversation with the customer and deepens relationships as a core part of the sales process
• Collaborate with a wide range of stakeholder groups around the world to achieve shared goals and to ensure optimal process and hand-off points
• Drive a standard of excellence across all marketing deliverables, ensuring they add significant value to the business and maximize ROI

• Ensure all Trading content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels
• Make use of data and analytics as a basis for content decision making, track performance against benchmarks and report ROI
• Manage marketing budgets and keep an accurate record of expenditure
   

Skills And Experience

• 5 years experience marketing into the financial markets community - experience across data feeds, trading platforms and real time analytics would be preferable
• Understanding of financial markets and data sets used by front office teams would be advantageous
• Strong portfolio of work and track record of success in financial markets
• Extensive experience creating content, detailed knowledge of the end-to-end process
• Ability to repurpose content using strong copyediting skills
• Able to brief designers, additional copywriters and third-party agencies on content
• Ability to create impactful content pieces and demonstrate relevant metrics
• Excellent attention to detail and accuracy
• Strong understanding of data and insight analysis, knowing which metrics to pin point
• Strong collaboration skills to deliver on business demands having to negotiate through a diverse and global matrix structure
• Client centric approach and focus
• Excellent project management skills and a proactive approach
• Confidence to bring fresh ideas and an innovative approach to interpret marketing strategies
• Ability to manage multiple projects at once