Marketing Specialist: Retail Affluent: Sanlam Trust & Sanlam Multi Data: Bellville at Sanlam Group

What will you do?

Outputs / Core Tasks:

The purpose of the Marketing Specialist role is to support two businesses which includes vesting of their expertise, and promoting both value propositions to internal and external stakeholders using all marketing and communication tools and channels, but focusing on establishing a digitally optimised marketing strategy. A B2B marketing context is applicable within Sanlam Multi Data.

The key responsibilities of the role include the following:

• Develop and implement a digital marketing strategy, business and value proposition.
• Brief, develop and implement campaigns that support the businesses’ value propositions.
• Ensure campaign messaging aligns with retail value proposition and support Sanlam Brand.
• Successful delivery of campaigns through agile methodology, in social, media and print channels.
• Leverage the opportunity to market through Sanlam channels in other business and communication across the Sanlam Group.
• Interpret target segment data and recommend on how to best reach the intended audience.
• Ensure timeous post campaign analysis and campaign reporting against campaign targets.
• Provide marketing support to Sales Consultants and Business Development Managers via inter alia, identify and manage sponsorship opportunities, develop marketing material and provide solid internal and external communication, including Public Relations.
• Maintain sound stakeholder relationships both internal (business units) and external (agency partners).

What will make you successful in this role?
Qualifications:

• B. Comm degree in Marketing Management, Public Relations or related discipline.

Experience:

• 5years’ relevant experience in marketing and communications management, with specific experience in business-to-business (B2B) marketing strategies.
• 3 years’ experience within the Insurance and/or Financial Services Industry.
• Experience in brand management, campaign design and implementation.
• Experience with marketing tools or platforms e.g. Everlytics, Dynamics 365 Marketing, or Salesforce.
• Proven track record in developing, executing and administering a marketing strategy and plan.
• Proven track record in executing various marketing and communication initiatives simultaneously, and with a drive for continuous improvement in marketing initiatives.
• Exposure to demonstrate marketing campaign effectiveness and recommendations for execution changes, together with tracking of outcomes against marketing activities.
• Experience in agile marketing practices will be an advantage.

Knowledge:

• Knowledge of managing multiple campaigns and action various initiatives.
• Knowledge of marketing analytics and return on Investment (ROI) measurements.
• Strong understanding of digital marketing and social media practices.
• Knowledge of fiduciary business will be an advantage.

Competencies:

• Communicates effectively
• Good presentation skills
• Copy writing and editing
• Tech savvy
• Decision quality
• Analytical thinking
• Cultivates innovation
• Plans and aligns
• Concern for accuracy
• Customer focus
• Collaborates
• Builds networks
• Drives engagement
• Action oriented
• Drives results
• Being resilient
• Computer skills (MS Office)

Closing Date: 15th, April 2022