Measurement & Analytics Expert at Welcome Tomorrow

Role Description

We are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps. You will be the go-to person on all challenges related to data collection, visualisation and activation. This includes web analytics (ex: GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs). Your missions will encompass the following:

• Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultations
• Defining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)
• Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessments
• Ensuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topics
• Creating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or Tableau
• Sharing your knowledge and know-how with your clients and internally
• Participate in the design and positioning of Welcome Tomorrow's tech & data offering
• Take part in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

This will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)

Qualifications

You have:

• 3+ years of experience working in data & analytics position (client-side, agency or freelancing) with expertise in the following environments:
  • Implementing and maintaining web analytics platforms such as Google Analytics 4
  • Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)
  • Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)
  • Implementing and maintaining tag management tools such as Google Tag Manager
  • Implementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics…)
• Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)
• Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)
• Experience working with cross-functional teams to launch integrated marketing campaigns
• Ability to communicate and translate technical issues into simplified language
• Excellent interpersonal and relationship skills to maintain customer relationships
• You have a full English business proficiency

Bonus:

• You have experience working with Notion(ideally, you are Notion Essentials Certified)
• Knowledge of server-side measurement strategies (ex: Meta CAPI or GA4 Measurement Protocol)
• Deep expertise with app analytics deployment and maintenance (we have a lot of App customers!)
• Ability read/write JavaScript, HTML and SQL