Data, Digital & Media Job Vacancies at Welcome Tomorrow

Role Description

We are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps. You will be the go-to person on all challenges related to data collection, visualisation and activation. This includes web analytics (ex: GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs). Your missions will encompass the following:

• Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultations
• Defining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)
• Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessments
• Ensuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topics
• Creating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or Tableau
• Sharing your knowledge and know-how with your clients and internally
• Participate in the design and positioning of Welcome Tomorrow's tech & data offering
• Take part in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

This will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)

Qualifications

You have:

• 3+ years of experience working in data & analytics position (client-side, agency or freelancing) with expertise in the following environments:
  • Implementing and maintaining web analytics platforms such as Google Analytics 4
  • Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)
  • Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)
  • Implementing and maintaining tag management tools such as Google Tag Manager
  • Implementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics…)
• Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)
• Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)
• Experience working with cross-functional teams to launch integrated marketing campaigns
• Ability to communicate and translate technical issues into simplified language
• Excellent interpersonal and relationship skills to maintain customer relationships
• You have a full English business proficiency

Bonus:

• You have experience working with Notion(ideally, you are Notion Essentials Certified)
• Knowledge of server-side measurement strategies (ex: Meta CAPI or GA4 Measurement Protocol)
• Deep expertise with app analytics deployment and maintenance (we have a lot of App customers!)
• Ability read/write JavaScript, HTML and SQL

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 Role Description

At Welcome Tomorrow, we believe that Creative and Performance marketing teams should sit together. We’re looking for a Creative Strategist to work with our clients on the production and realisation of original concepts and innovative creative mechanics for their paid media campaigns.

Your missions will encompass the following:

• Conceptualising and designing high-impact static, video and UGC creatives to help our customers gain competitive edge
• Owning the project management of our entire ad creation process to help our team stay on track with creative research, delivery and testing
• Auditing the brand and products of our customers to deeply understand their industry and define the most effective communication angles they should adopt to resonate close to their end customers
• Conducting competitive research to identify our customers environment and draft creative best practices for a given industry and market
• Working closely with our Paid Media Managers to build content that optimally fits marketing channels and share performance insights
• Being the connecting link between data and creatives to understand the performance of your work through an iterative A/B testing approach
• Being on the constant lookout for new formats, hooks, scripts, and angles, ensuring our content is always one step ahead
• Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

Qualifications

You have:

• 3+ years of experience in a creative agency or freelance work
• Mastery of Figma and Photoshop
• Experience designing creatives for ad campaigns (ex: Meta, Google Ads)
• A portfolio of work showcasing your design & animation mindset and skills
• Excellent interpersonal and relationship skills to maintain customer relationships
• A permanent curiosity, sense of observation and repartee, a strong feel for advertising
• Understanding of performance-based marketing strategies
• Familiarity with new and traditional brand channels and media

Bonus:

• You have experience working with Notion (ideally, you are Notion Essentials Certified)
• Experience working in a start-up and dynamic environments
• Experience working with After Effects or Illustrator
• Experience working with Google Web Designer and building dynamic HTML5 creatives

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Role Description

We are looking for a Paid Media Manager to be drive campaign strategy and execution for a portfolio of multiple clients. You will will be a key actor of our customers growth through data-driven campaign strategies delivering tangible business results. Your missions will encompass the following:

• Building and running advanced paid media strategies on Meta, Google Ads, TikTok, Snap, X and programmatic channels (DV360 or independent programmatic partners)
• Driving incremental paid acquisition performance for your customers, by constantly iterating to improve campaigns performance and delivering custom recommendations to customers
• Developing an excellent understanding of the industry your customers are in and build a 360 view of the keys to success (interest in understanding their product, market trends and purchase behaviour in order to drive relevant recommendations for success)
• Collaborating with other team members to drive paid media campaigns success (Creative Strategist, Measurement & Analytics Expert)
• Driving customer relationship and project management: organisation of meetings, managing deadlines and client relations
• Contribute to the growth of Welcome Tomorrow through the production of content for our social channels and blog
• Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

This will be a collaborative role working closely with other team stakeholders (CEO, Data Analyst, Graphic Designer, Mobile Growth expert).

Qualifications

You have:

• 2-3 years of experience in paid media management (on client side, agency or freelancing)
• An excellent interpersonal and relationship skills to maintain customer relationships
• Experience working with cross-functional teams to launch integrated marketing campaigns (ex: guiding a Graphic Designer on the kinds creatives needed for a successful campaign, driving a Data Analyst on the KPIs needed to get bidding working properly…)
• An excellent understanding of performance-based marketing strategies across multiple channels
• Familiarity with new and traditional brand channels and media
• A good command of paid acquisition levers (at least Google Ads or Facebook Ads - certifications appreciated)
• You are comfortable with numbers and have strong analytical skills
• You have past experience working with a branding/creative team to produce high quality ad assets that capture an audience’s attention and is on par with the branding guidelines
• an eagerness to learn and ability to quickly up-skill on new platforms
• You have a full English business proficiency

Bonus:

• You have experience working with Notion (ideally, you are Notion Essentials Certified)
• Experience working in a start-up or in a dynamic environment
• Experience with Google Analytics 4, Google Ads conversion tracking setup
• Experience working with Google Marketing Platform (SA360, DV360, Campaign Manager…)
• Experience working with mobile apps (driving qualified acquisition and retention campaigns)
• You are familiar with the concept of growth loops and have already applied it in your work

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Role Description

Welcome Tomorrow is seeking for a talented SEO specialist to join our team as a SEO Manager. In this role, you will play a crucial part in managing client accounts and executing AI-enabled SEO strategies to enhance their organic search performance while ensuring the overall success of our clients's business KPIs.

As an SEO Manager, your responsibilities include:

• Act as the primary point of contact for clients, fostering strong client relationships.
• Review technical SEO issues, recommend fixes, build & monitor implementation with developers
• Conduct keyword research and build content strategy roadmaps to implement with copywriters
• Optimise website content, landing pages and paid search copy
• Drive off-page SEO optimisation projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with our Paid Media teams to optimise campaigns and share insights
• Research & implement new SEO techniques for our customers, including AI-powered SEO innovations
• Contribute to the growth of Welcome Tomorrow by improving our web properties organic search performance
• Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

Qualifications:

• 4+ years of SEO experience
• Bachelor's degree in Marketing, Digital Marketing, or a related field (preferred)
• Past Paid Media experience managing PPC campaigns across Google
• In-depth experience with website analytics tools (Google Search Console, Google Analytics)
• Excellent written and verbal communication skills to write and effectively interact with clients
• Experience with A/B and multivariate experiments
• Strong understanding of latest search engine algorithms and ranking methods
• Up-to-date with the latest trends and best practices in SEO and Paid Media
• Deep knowledge of keyword research and data mining tools
• Ability to conduct competitive analyses of clients and their industries
• Comfort with analysing large volumes of data on a daily basis
• Familiarity with WordPress or other content management systems

 Bonus:

• Experience working with Notion, ideally with Notion Essentials Certification
• Experience working in a startup, agency or dynamic environment
• Experience with AI-powered SEO (tools ecosystem, AI models, research)
• Familiarity with the concept of growth loops and a demonstrated application of this concept in your work

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Role Description

We are looking for a highly-motivated Social Media & Content manager with an ambition to learn from others and develop deep expertise into our field of operation. In this role, you will be the voice and face of Welcome Tomorrow, responsible for shooting image & video content, managing our social media accounts, writing for our blog and newsletters. Your core missions with include:

• Develop WT’s brand awareness within online communities (blog, newsletter, LinkedIn, Instagram, TikTok)
• Collaborate closely with our creative team to illustrate your ideas and writing in a powerful way
• Taking part in the development of our brand & content strategy
• Strengthen the cohesion of our community on social networks (animation and moderation)
• Evaluate and follow up the impact of your marketing actions for our brand
• Research and write blog articles demonstrating our online marketing thought leadership
• Navigate our organisation to learn from experts, craft stories about what we do and showcase our expertise
• Participate in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

Qualifications

You have:

• A bachelor or masters degree in communication, PR or digital marketing
• A playful and flexible writing style, a sharp sense of humour, and a passion for the craft
• A natural ability to talk in front of a camera, interacting with others and explaining concepts to a community
• An excellent understanding of social media codes and winning strategies
• Attention to detail, strategic and conceptual thinking, creativity, and storytelling instinct
• The ability to work fairly independently on multiple projects with deadlines
• An excellent verbal and written English

 Bonus:

• You have experience working with Notion (ideally, you are Notion Essentials Certified)
• You have past experience building and growing a community on TikTok, Instagram or LinkedIn
• You have experience working in startups or high-paced environment
• You are passionate by digital marketing and have already explored this area in your studies/work
• You have experience creating original content (articles, videos, stories…)