Media Principal Specialist: Content Sales International Channels at MultiChoice

Key Performance Objectives

Tasks

Achieve Budgets

• Achieve revenue budgets within the designated portfolio and area of responsibility.
• Deliver ATL and BTL channel and portfolio revenue targets.
• Maximise revenue opportunities through effective portfolio and pipeline management.
• Contribute to the overall commercial success of DStv Media Sales through consistent delivery against agreed targets.

Sales Generation

• Drive the sales of DStv Media platforms, products and commercial opportunities across media agencies, advertisers and independent clients.
• Manage a portfolio of high-value accounts requiring strategic engagement, innovative thinking and strong commercial influence.
• Use client insights and market intelligence to identify, evaluate and recommend innovative revenue-generating opportunities that support execution of the DMS sales strategy.
• Develop commercially viable content-led solutions aligned to advertiser objectives and business growth priorities.
• Identify emerging market opportunities, changing client needs and industry trends to inform revenue generation initiatives.
• Sell platform-agnostic advertising solutions across television, digital and integrated media offerings.
• Actively pursue new business opportunities while re-establishing lapsed client relationships within the designated portfolio.
• Build compelling commercial proposals that demonstrate value and support increased advertiser investment

Operational Excellence

• Engage with senior client and agency stakeholders to influence commercial decisions and develop bespoke solutions that increase client investment and strengthen strategic partnerships.
• Maintain accurate records of opportunity wins and losses to inform future sales strategies and client engagement approaches.
• Effectively manage the assigned portfolio, including:
• Deal management
• Revenue tracking
• Pipeline management
• Channel performance reviews
• Opportunity planning
• Reconciliations and reporting
• Ensure effective use of sales systems, reporting tools and commercial dashboards to support decision-making and performance management.
• Monitor sales performance and provide relevant commercial insights and recommendations to support business growth.

Client Relationship Management & Networking

• Develop and cultivate strategic advertiser partnerships that drive mutual commercial value and long-term revenue growth.
• Build, maintain and strengthen relationships with media agencies, advertisers and key industry stakeholders.
• Establish trusted advisor relationships with direct clients through consistent engagement and value-added business partnerships.
• Expand professional networks through participation in industry events, forums, conferences and relevant business engagements.
• Identify and leverage networking opportunities to generate leads and unlock new revenue opportunities.

Innovation

• Collaborate cross-functionally to design customised, content-led advertising solutions and new revenue-generating opportunities.
• Champion and support the adoption of sales automation platforms, dashboards and commercial reporting tools.
• Leverage data-driven customer insights, audience analytics and engagement tools to enhance client experience and commercial outcomes.
• Identify opportunities to improve commercial effectiveness, sales processes and client engagement practices.
• Contribute specialist expertise and market knowledge to the development of innovative advertising and partnership opportunities.

Qualification

• Postgraduate degree in Business, Sales, Marketing, Commerce or a related field

Experience

• 8-10 years’ experience in a Media Sales environment, with accountability for revenue generation and account growth.
• A minimum of 3 years’ experience within the Television Advertising industry
• Demonstrated success in achieving and exceeding sales and revenue targets.Experience developing and commercialising integrated advertising, sponsorship and content partnership solutions.Experience managing strategic client and agency relationships within the media and advertising sector. Experience identifying, pursuing and converting new business opportunities.
• Experience developing advertiser-funded initiatives, bespoke commercial solutions and strategic partnerships.