Medical Area Manager at L'Oréal

Implement the medical strategy to increase prescription and recommendation of brands by health professionals to grow sales

• Enhance the image and increase prescription and recommendation of the brands.
• Visit targeted doctors in the sector and present the brand’s products and services to increase prescriptions and develop a global approach to the patient.
• Promote the brands’ added value by emphasizing the technical and scientific characteristics of the products and services.
• Get to know the environment, the pathologies, the products and the useful communication techniques for promoting the products and services.
• Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, ongoing medical training)
• Implement the medical visit strategy - Respect target coverage, visit frequency and product cycles
• Make systematic use of available promotional tools (sales visit aids, brochures, publications)
• Use all available communication channels to increase message frequency and enhance customization
• Implement communication techniques to adapt to doctor’s needs and personalise the approach
• Check on the presence and correct distribution of the products within the pharmacies/drugstores situated near to the prescribers
• Ensure synergy with commercial teams to increase sell-out.
• Analyse the sector and make proposals for sectorial action plans to improve return on investment
• Analyse one’s own results and those of the competition - Implement corrective and improvement action plans Manage administrative and reporting tasks
• Organise and optimise visit planning - Master and use monitoring tools for CRM/CLM
• Call on and manage the dispensing doctor sales
• Collaborate on Synergies with commercial retail team
• Training for relevant partners

SKILL, KNOWLEDGE REQUIREMENTS AND EXPERIENCE

• Relevant qualification or degree
• Min 2 years of relevant sales experience in the Pharmaceutical or FMCG dermatology
• Knowledge of the dermo cosmetic/Pharmaceutical regulatory environment
• Knowledge of sales concepts specifically in a medical environment (Call Planning, Call Rate target, frequency KPI, Sales Targets, Sell-In)
• Track record of success in building medical relationships and sales
• A driver’s license & willing to travel