Midweight Copywriter at Ogilvy South Africa

Midweight Copywriters are the powerhouse of the creative department. Prolific and exciting, taking every single brief by the horns and finding the opportunities in everything. Reporting into the Creative Director, and working with senior creatives, you will be responsible for putting powerful and effective creative ideas on the table every day.

The focus will be on Lloyds Banking Group, but you'll also be expected to lean into pitches, proactive work, and bringing killer wildcard ideas to the table for Ogilvy clients around the world.

About you:

• First and foremost, you'll be a top-notch creative human.
• You'll be a proven, talented, and experienced creative team, with an endless stream of original, impactful ideas in customer-focussed channels.
• You'll be obsessed with your individual crafts of copywriting and art direction. And you'll be proud to pass your knowledge on to the more junior members of the team.
• It'd be helpful if you have interest or experience in the CRM sector, though this is not 100% necessary, and we can quickly get you up to speed.
• You'll probably have a background in direct and customer comms and understand the power of owned channels to drive trust and truth.

Mid-Weight Copywriter Responsibilities:

• Bring fresh, modern, and innovative ideas that land with customers, and in wider culture, across owned channels, social platforms and beyond.
• The writer needs to be skilled in long-form copy and needs to be a quick learner - needs to inject a sense of humanism, energy and engagement into the copy.
• Bring a natural curiosity for the many ways customers interact with brands.
• Creativity, flair, and critical thinking with a hands-on approach.
• Collaborate with senior creatives and creative leadership to bring ideas to life from concept to execution.
• Create built for the platform ideas not just a one-size-fits-all approach. Have an ability to think channel-first to create and produce content that's right for its medium.
• Confident producing clever, low-cost, quick turnaround ideas as well as big brand activations.
• Beautiful eye for detail, in creating content that hits at the heart, mind and soul of a viewer, no matter what platform.
• Able to get ideas across to any audience, via simple articulation and concise presentation