National Key Account Manager - Shoprite at Danone

To grow Invoiced Sales, Net Sales & Volume in line with BU objectives in selected portfolio of Customer through development and execution of appropriate sales strategies, leadership of accounts and team work across all key interfaces.

KEY AREAS OF RESPONSIBILITY
CUSTOMER / SHOPPER UNDERSTANDING & INSIGHTS

• Analyzes all relevant information and identifies opportunities in line with Shopper by Customer
• Assesses Customer Shopper Missions and puts forward recommendations to drive Promotional Plan
• Understands the Shopper missions and aligns instore execution opportunities with CP&I

CATEGORY GROWTH SPACES & SELLING STORY DEVELOPMENT

• Uses data on Category / Segment Performance to assess the Category within the Customer (Nielsens)
• Uses internal Growth Spaces in building the customer proposition alignment
• Uses simple analytical tools to build Range & Merchandising recommendations - MSL by Cluster
• Insights Knowledge to leverage against opportunities.

PROFITABLE REVENUE GROWTH MANAGEMENT

• Post Analysis of promotion against identified ROI% and CO% requirements
• Price indexing versus Competitors across different segments
• Analyzes and tracks investments within Customer against SKU and gives input into MIX/Pricing/Promotion
• Full P&L understanding - know which triggers to use to influence outcome
• Adherence to PRGM principles and guidelines

CUSTOMER MANAGEMENT

• Owns the Customer Relationship at a National Key Account Level and across Region
• Prepares Customer Reviews for Discussion Monthly and Review, using insights to drive growth
• Uses Customer specific data / Category & Shopper data as inputs
• Prepares for each important negotiation, identifying 'Must Gets', 'Wish List' and 'Concessions'
• Manages all Pricing (Externally and Internally) in line with process - Tally Accrual Process
• Managing the Customers Budgeted Spend Process in TTM in line with policy
• Co-ordinate trading term proposals in line with process
• Captures claims within TTM
• Manages events and implements projects efficiently - Trade Shows / Customer Events
• Developing briefing docs for Sales force/Agent execution
• NPD - All PDF's; Prop Docs; Listing Trackers; Trade Presenters

DRIVING CUSTOMER PORTAL

• Understands and monitors Customer online sites and recommends changes (Graphic Content relevant)
• Full Logistic / Supply Chain Portal Management (Demand Planning/CSL/Monthly Scorecard/Range and Pricing - Woolworths
• Leads any CSL issues and highlights to business

SYSTEMS MANAGEMENT & REPORTING

• Manage Customer Portal Interface (where applicable)
• Monitor SOH / Sales Out Data / CSL / Distribution / Pricing
• Captures all Pricing Deals in both Internal and Customer Systems
• Demand Management Ownership - Monthly alignment on Rolling forecast in line with expected Volume sales M-1 at an 85% Forecast Bias Accuracy.

About You

Qualification(s)

• 3-year suitable degree

Experience

• 5 years National Account Management experience within a commercial environment, 3 years previous Field Sales experience dealing with Key Accounts a must.

Reason For Essential Qualification & Skills

• Senior Customer Management Role within Key Accounts. Strong Commercial understanding / Business Acumen / Negotiation Skills / Supply Chain knowledge State specific complexities within the role
• Customer Alignment
• Internal & External Stakeholder Management
• Financial Accountability - Analytical Skills / Commercial Acumen
• Negotiations Skills - Collaboration & Influence across Customer & Internal
• Strong Systems Management through process