National Sales Manager at Nurture Brands

 Key Responsibilities

Sales Leadership & Team Performance

• Lead, coach and motivate national sales teams
• Set and drive clear sales targets and KPIs
• Build a high-performance, accountable sales culture
• Conduct regular coaching, field accompaniment and performance reviews
• Align JNB and CPT operations for consistency and discipline
• Proactively address performance gaps and capability development

Revenue Ownership & Target Delivery

• Own and deliver national sales targets
• Translate commercial strategy into actionable regional objectives
• Monitor daily, weekly and monthly performance
• Drive corrective action where required
• Ensure alignment to agreed product and range priorities

Food Service Growth

• Personally call on key food service accounts
• Grow basket size and deepen restaurant relationships
• Lead onboarding of new food service customers
• Ensure full-service support from onboarding through ongoing servicing
• Work closely with Brand and Trade teams to support menu placement and product trials

Retail Execution & Merchandising

• Drive execution excellence in-store
• Ensure compliance to call cycles and store coverage
• Monitor and resolve execution issues in market
• Collaborate with Trade Marketing to ensure commercial plans are implemented effectively

Cross-Functional Collaboration

• Participate in forecasting and demand discussions
• Provide customer and market insight to Trade Marketing and Brand
• Align with Supply Chain, Operations and Finance
• Act as the voice of the customer internally

Requirements

What We’re Looking For

Essential

• 8–10+ years FMCG sales experience
• Proven national or regional sales leadership experience
• Strong retail and food service channel knowledge
• Track record of delivering revenue growth
• Exceptional coaching and people leadership capability

Advantageous

• Experience in food manufacturing or chilled categories
• Understanding of route-to-market and distributor dynamics
• Exposure to national merchandising structures