National Sales & Marketing Manager at ADvTECH

OVERALL PURPOSE OF THIS JOB:

• To ensure that company has an effective sales & Marketing strategy which includes Capsicum Culinary Studio and IIE School of Hospitality and Service Management 

KEY RESULT AREAS:

Develop the Sales & Schools Marketing Strategy for Capsicum Culinary Studio and IIE School of Hospitality and Service Management

• Look for areas where current product offerings can be improved and effect these.
• Ensure that the sales products are current and relevant to keep up-to-date with sales and industry trends
• Propose new streams of revenue for the growth and development of the business
• In conjunction with the Brand Marketing Manager, propose changes/improvements to marketing plan to ensure the financial targets are met.
• Ensure that the Campus meet all their requirements of the sales and schools marketing plan and strategy.
• The implementation of an aggressive schools marketing plan at all the campus
• Coordination of and attendance to any other sales events (Expo’s , Festivals, Demo Days, etc) to generate leads for the campus
• Report on Branch schools Marketing and Sales activities to the MD
• Travel to branches and attend schools marketing functions

Manage the sales of the company to exceed financial targets

• Plan the budget to account for capacity
• Create and improve tracking systems per season
• Weekly or bi –weekly stats communication
• Report concerns and take action on issues not working. Take necessary action to ensure that targets are met
• Manage follow ups made by sales staff per week
• Manage enquiry vs conversion per week
• Motivate sales team to perform at their best
• Assist Campus Principal to Manage sales team to achieve their target
• Manage the digital sales enquiries
• Manage the sales of the company to exceed financial targets
• Plan and agree financial budgets for Capsicum and PHS with the MD

Supply of product information and training to all sales people

• Supply all sales staff with the necessary sales tools eg fact sheets, registrations forms, presentations etc
• Communicate to sales people with fees and discount offers throughout sales season
• Arrange annual sales training to keep sales people up to date
• Travel to campus for Sales checks and training.

Reporting and analysis of sales and enquiries on a weekly and monthly basis

• Supply campuses with available capacity and budgets to achieve targets
• Report on a weekly basis on the enquiry and sales performance
• Send out and report on sales via the agreed spreadsheet lay out
• Report monthly to MD on the sales performance and highlight any concern areas and the necessary action plans

Develop and implement appropriate policies, procedures and systems in the department to  ensure best practice processes of the department and to reduce the risk of business loss.

• Ensure that the following operational systems and corresponding policies and procedures are developed and adhered to by all staff to ensure the effective functioning of the department;
• Sales process
• Enquiry capturing process
• Schools marketing process
• External Research and Survey Process
• Sales induction manual
• Ensure policies and procedures are regularly reviewed and amended to ensure these systems remain relevant and appropriate to meet the needs of the business.

QUALIFICATION REQUIREMENTS:

• Sales and Marketing Degree

EXPERIENCE REQUIREMENTS:

• 2 – 5 years experience within a target driven sales environment
• At least 2 - 5 years experience in Sales Management a sales driven environment of a medium size company
• At least 2 years experience in a senior Sales & Marketing Management role

SKILLS REQUIREMENTS

• Excellent sales and negotiation skills
• Good business acumen
• The ability to motivate and lead a team
• Coaching and mentoring skills
• Initiative and enthusiasm
• Excellent communication and 'people skills'
• Good listening skills
• Good planning and organisational skills
• Self-confident & self-motivating
• Persuasiveness
• The ability to work under pressure
• Excellent computer skills (MS Office)
• Good understanding of budgeting and forecasting