NCA Marketing Manager – SSB at Sage

Job Description 

The purpose of this role is to develop the end to end customer marketing strategy for a segment and execute programs both to acquire new customers and ensure retention and value growth of our existing customer base. Reporting to the Regional Customer Marketing Manager, they are directly responsible for ensuring alignment and execution of marketing activities across the segment and for delivering maximum ROI. This role is required to interlock with Partner Marketing to ensure alignment of customer marketing strategy through depth and breadth activation.

Key Responsibilities Key Accountabilities And Decision Ownership

• Plan and execute the marketing strategy for a segment across a number of tactics including digital, events, content, social, webinars, offline marketing, customer references – both directly and through/with Partners, Accountants and Alliances
• To work closely with Marketing leadership and sales stakeholders to build and communicate the marketing strategy and to align the tactics to the sales objectives
• Closely align with partner marketing team to ensure all programs align to our depth and breadth strategy
• To build and own the pipeline for a segments sales team and to ensure an adequate pipeline coverage
• Budget management and allocation for marketing activities driven by data and ROI
• To prepare detailed campaign plans, data briefs, and to own and enforce them across internal and external agencies with confidence, clarity, and strong alignment with business goals
• To proactively co-ordinate marketing campaigns across all elements of the marketing mix and across any involved stakeholders
• Manage and input into regional programs spanning cross segment when required, including referral campaigns, customer reference programs and regional eventsHave a deep understanding of the segment target persona and work with Product marketing to refine this for use in demand generation campaigns
• Monitor, analyse and represent campaign results to the business with continuous optimisation from both data and feedback from internal stakeholders
• Liaise and share best practice and knowledge, be the ‘expert’ in marketing communications to others in the business, supporting the commercial success of our solutions and products
• Be the business partner to the segment sales team and to establish a connected strategy and relationship that showcases results from marketing and establishes a process to drive marketing campaigns through the business
• Leverage and integrate global content into local campaigns where appropriate
• Competent at writing, proofing and editing copy for all forms of communication
• Work with digital teams to ensure web content is kept up to date, fully localised and relevant to the enterprise audience
• Act as a champion and guardian of Sage’s values and brand identity, ensuring messaging, positioning, tone of voice, visual identity is consistent and in line with the global brand guidelines, across all channels and in all activities
• Manage campaigns across PR / Social Media / Content teams to help promote Sage’s solutions and services.
• Ensure consistency and enforce high quality standards across all communications as a result of advanced and accurate proofing skills, in line with the local and global internal approvals process Skills, know-how and experience Must haves:
• Can work in a global/regional organisation structure, understands the importance of global consistency and local delivery, always has One Sage in mind
• Experience with high-tech solutions in a business-to-business environment
• Experience working in matrix organizations
• Extensive and proven knowledge of marketing automation and digital marketing including search, social and online nurture journeys
• Ability to inspire confidence and trust in interactions with other functions and Business Unit leaders
• Experienced in managing budgets and resources
• Advanced communication and presentation skills
• Ability to develop strategic plans and implement
• Strong analytical skills and data driven mentality
• Be able to think beyond area of control/domain to do what is right for the broader Sage organisation
• Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives
• Sales Force experience advantageous
• Results oriented with strong time management skills, highly organised and driven to succeed
• Change agent; can drive and lead others through change
• Experience with high-tech solutions in a business-to-business environment.

Technical / Professional Qualifications

• 10+ years’ experience in marketing
• Native or Fluent English
• Bachelor’s Degree in Marketing, Business or Communications /or equivalent experience.
• Ability to travel

Key performance indicators: (3-5 Max)

• Marketing contribution to revenue, with a focus on new customer acquisition numbers
• Execution against the agreed marketing plans in all 3 geographies