Online Retail Manager - Gauteng at TFG (The Foschini Group)

Responsibilities:

• Managing and driving activity on the online retail store in such a way that revenue meets/exceeds targets set
• Managing the online merchant team responsible for uploading all content, product and promotions to the online store
• Developing and continuously optimising the ecommerce marketing plan and leverage all channels, to drive new customers, drive new revenue and emphasise up-selling opportunities online
• Ensuring all online marketing initiatives are trackable and ladder up to overall KPIs and revenue targets
• Ensuring all online offers and campaigns are executed within allocated budget and deadline, complying with the Group direction where required
• Analysing and reporting on all online performance, campaigns and promotions
• Being data obsessed by leveraging all data sources available to use as a basis for all decisions and plans
• Using analytics to produce integrated strategy to this end ensuring a new customer rate to the sites
• Developing strong online content that specifically drives sales, via good product descriptions, video, editorial and supplier-sourced materials
• Negotiating affiliate and/or supplier marketing strategies and opportunities and coordinate with Brand to ensure cohesion and opportunities for cross leverage
• Stay current with ecommerce and online consumer and digital trends and look for opportunities to use
• Stakeholder management and on-going communication with Merchandise, Operations and the central ecommerce contact centre, logistics and supports teams [including digital suppliers and external consultants
• Managing and allocating online budget for all expenses in fiscal year, including invoicing and administration.

 Qualification & Experience:

• Relevant 3 year qualification
• Up to  5 years relevant experience including ecommerce trading environment with management responsibility, preferably with a fashion lifestyle retailer
• Digital Marketing experience is also preferable – with more than 3 years managing online campaigns
• Comfortable with the use of and ability to learn new digital technologies and media tactics
• Some exposure to, or experience of, retail planning or buying in an online environment

Skills: 

• Ability to interpret web analytics, tracking and reporting
•   Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling
• Comfortable with the use of and ability to learn new digital technologies and media tactics
• Exceptional analytical ability
• Business acumen
• Ability to Persuade and influence stakeholders at various levels
• Strong organizational and planning skills
• Ability to work under pressure and display initiative in a deadline driven environment
• Ability to effectively problems solve and act independently when faced with complex situations
• High attention to detail
•  Ability to work independently, as well as within a team