Paid Ads Specialist at Pavago

About the Role

• We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
• This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
• If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.

Responsibilities
Strategy & Planning

• Develop and execute paid advertising strategies aligned with business goals
• Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
• Conduct audience research, keyword analysis, and targeting strategy
• Forecast budgets and expected performance with marketing leadership

Campaign Management & Optimization

• Create, test, and optimize ad creatives, copy, and landing pages
• Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
• Run structured A/B tests to improve performance
• Use automation features such as Performance Max and Dynamic Search Ads
• Continuously improve conversion rates and campaign efficiency

Collaboration & Coordination

• Work with content, design, and analytics teams to ensure campaign alignment
• Align paid media efforts with overall marketing and brand strategy
• Stay updated on platform features and coordinate with platform representatives

Analytics & Reporting

• Track and analyze campaign performance across platforms
• Prepare weekly and monthly performance reports
• Identify trends and provide actionable insights and recommendations
• Refine targeting, creative, and budget allocation based on data

Requirements

• Proven experience managing paid ad campaigns (Google Ads and Meta required)
• Strong understanding of PPC metrics, attribution models, and conversion tracking

Hands-on experience with:

• Google Analytics
• Google Tag Manager
• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication, organization, and project management skills
• Comfortable working remote during U.S. business hours

Nice to Have

• Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
• Familiarity with automation tools, scripts, and dynamic campaigns
• Experience with landing page optimization and funnel strategy
• Experience managing ad budgets of varying sizes
• Knowledge of remarketing and multi-touch attribution

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Paid media and reporting tools