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A Paid Media Manager is responsible for the day to day operational delivery of search campaigns - overseeing a small team (Account Managers & Executives). They ensure client objectives are understood, service levels remain high, and client expectations are met. The role requires an excellent understanding of search principles, how the markets operate, plus an advanced analytic aptitude. It requires an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents, and analyzing results. It also requires initiative and pro-activity in growing search accounts, increasing efficiencies, and identifying new client opportunities. They should understand how other media can influence search, the principles of SEO, SEM, and the optimization and research tools available in the market - when they should be used and their relative strengths and limitations.
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