Paid Media Specialist at CoGrammar

About The Role

We are looking for a team member to manage Paid Media within the HyperionDev Marketing Department. The Paid Media specialist will be responsible for implementing, managing and optimising Paid Advertising activities in all our territories.

We are looking for a sharp, ambitious, self-motivated, and proactive problem solver to join our team as a Paid Media specialist. You should be a creative problem solver, have excellent business acumen, high standards, the ability to communicate effectively with multiple stakeholders, and love growth hacking.

Join us at a time when we are reinventing tech education and how technology can drive higher quality education at scale for markets that have some of the most underperforming tertiary institutions and schools globally.

Responsibilities

• Optimisation and innovation of our digital advertising
• Further expand our advertising channels and campaigns
• Establish the optimal balance between Brand Awareness and ROAS
• Drive the implementation of our CRO, improve messaging and content, bootcamp pages and landing pages
• Source strategic partnerships for sponsor / referral deals
• Drive the continuous optimisation of all our search, display and video ads
• Initiate new ATL / BTL advertising
• Manage and optimise all our overseas Marketing, Leadgen and Advertising
• Drive all our B2B / Placements advertising in 2020

Requirements
Minimum

• A University Degree in Marketing or related field
• At least 3 years of direct, growth-focused experience in digital marketing
• At least 2 years of experience with running large budget campaigns on Google Ads with Search, Display and Video
• Highly quantitative with the ability to assess complex advertising datasets and derive actionable insights from hundreds of metrics tracked p/m
• Thorough understanding of various online and offline marketing funnels
• Detailed understanding of Google Marketing Tools; Google Analytics, Tag Manager, Lighthouse, Search Console etc.
• Experience with implementing conversion (pixel) tracking
• Near perfect written and verbal communication skills
• A self‐starter who thrives in a fast‐paced environment
• Regular detailed reporting on numerous metrics (CPL, CPA, ROI, ROAS)

Preferred

• 5 years of direct, growth-focused experience in digital marketing
• 4 years of experience with running large budget campaigns on Google Ads with Search, Display and Video
• At least 6 months of copywriting experience
• Experience building a comprehensive digital marketing strategy and campaigns from the ground up
• Experience with Marketing B2B, SaaS, Startup or Education
• Experience running advertising campaigns on LinkedIn, Facebook, YouTube, Instagram, and Twitter
• Experience working with paid media optimisation tools such as Wordstream
• Experience with building audience (lists) and remarketing
• Understanding of attribution modelling and experience setting up attribution models
• Experience with optimising conversion rates and tracking and monitoring ROI, PA, and DA

Benefits

• Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.
• Generous annual leave and medical benefits: We provide up to 20 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.