Paid Media Specialist at Salt South Africa

• In this role, you will take full ownership of the advertising lifecycle, from research and strategy through to performance optimization. If you are a data-savvy professional who thrives on monitoring profitability and making considered, intelligent decisions to maximize ROI, this is your next career move.

Duties and Responsibilities:

• Develop comprehensive advertising strategies aligned with client objectives and market trends.
• Create, launch, and continuously monitor Google Ads campaigns across the full range of networks.
• Perform ongoing optimization of campaigns to improve performance and ensure sustainable growth.
• Prepare clear, insightful performance reports and dashboards using GA4 and other analytics tools.
• Serve as a key point of contact for internal and external communications regarding strategy and performance.
• Share best practices, industry insights, and platform updates to drive continuous learning.
• Present performance summaries and strategic insights during client presentations.

Requirements:

• Industry Experience: 2 – 4 years of hands-on experience managing Google Ads campaigns is required.
• Technical Knowledge: Strong understanding of conversion tracking, bidding strategies, audience targeting, and Tag Manager.
• Analytical Mindset: Proven track record of achieving performance KPIs and the ability to interpret complex data into actionable dashboards.
• Certifications: Google Ads and GA4 certifications are highly ideal.
• Autonomy: A self-sufficient worker who values innovation and can prioritize tasks in a fast-moving agency environment.