Hollywoodbets have been revolutionising betting within South Africa since 1999 and we are currently making inroads further into Southern Africa. As a frontrunner in our industry we are always finding new ways to give our customers the best betting experience.
Our sports betting site features a large variety of events and markets to bet on, with expert bet...
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Ensure that the Google account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
Running Adwords (Google Search & Google GDN/Smart Display)
Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns
Ensure targets are achieved and manage, analyse and optimise campaigns to achieve and exceed KPI’s
Optimise CTRs, landing pages, quality score, and conversion rates
Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
Ensure effective keyword research and implementation.
Ensure that Ad-copy is implemented, aligned, and tested as per Brand AdWords Strategy.
Provide adhoc, weekly and monthly reports to all internal parties based on performance per product and per brand
Provide quarterly analysis on overall AdWords performance
Ensure that quarterly reviews are conducted with Google and that continues updates are communicated
Intermediate to Advanced experience using Google Analytics and Google Tag Manager
Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
Training intervention attendance.
Application of training, initiatives, and process changes.
Finding new ways of generating efficiencies and effectiveness across business / department.
Innovate new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
Showing initiative to improve processes and build efficiencies without being prompted.
Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention
Must be willing to work within the various digital marketing functions (email, SMS, Affiliate marketing, SEO, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
Having a basic understanding of Yahoo and Bing but not limited to.
Prior experience in content marketing, content growth and SEO
Working knowledge of search engine optimization practices
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
Reviewing and analyzing client sites for areas that can be improved and optimized
Identifying powerful keywords to drive the most valuable traffic
Writing powerful calls-to-action to convert visitors
Filling websites and other content with effective keywords
Research competitors and provide suggestions for improvement
Regular audits, both large and small.
Identify the latest trends and technologies affecting our industry. Keep abreast with best practices
Qualifications
Degree in Marketing, Digital Technologies, or relevant field.
Gmail
Yahoomail