PDC Insights Analyst at Unilever

Who You Are & What You’ll Do:

The PDC Insights Analyst will be part of the Africa PDC team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts in our extended global team where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

JOB SUMMARY

• Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
• Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data
• Building and testing queries on in-house social and search data tools
• Building and maintaining dashboards for internal customers using internal visualisation tools
• Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
• Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
• Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
• Monitor progress of deliverables and actively work with delivery analysts in the an extended off-shore team where required on complex briefs
• Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
• Arrange a follow-up meeting with internal business partners after they have received their analysis to ensure that it has been helpful, and document any scope for improvements to the service

Secondary Responsibilities

• Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
• Proactively flag any workload issues or problems to the PDC Analytics manager, and identify opportunities for new services based on demand
• Update workflow trackers on a daily basis
• Upload briefs & deliverables to Unilever’s knowledge sharing platform, PeopleWorld
• Partner with local Consumer & Market Insights (CMI) and Marketing stakeholders to educate the local market on what the PDC can do, and align all research projects to the strategic priorities of the local market

KEY REQUIREMENTS

• Relevant Marketing / Business degree
• Primary Traits (required)
• Deep entrepreneurialism & a passionate “get-up-and-go” attitude. A clear demonstration of a “founder’s mindset”, ideally with some experience of creating something from scratch with little direction.
• Experience in an analytical role and providing insights and recommendation based on analysis
• Some experience of using analytical tools
• Some data modelling or query building experience
• Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging

Secondary Traits (‘nice to have’)

• Experience of understanding business questions and writing appropriate briefs
• Experience of social analytics or NLP tools (Brandwatch, Crimson Hexagon, etc.)
• Experience of search & web analytics tools
• Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
• Passion for the digital world and its implications for business – A deep understanding of the local social media landscape, influencer marketing, etc. is highly desirable
• Confident doing things differently and ability to face challenges head-on in times of uncertainty, with a collaborative approach