Performance Marketer at IGrow Wealth Investments

• IGrow Wealth Investments Group of Companies, proudly positioned as South Africa’s #1 Investment company, is seeking a results-driven Performance Marketer to join our Rentals division to join our team in Durbanville, Cape Town,
• This role will focus specifically on driving lead generation, brand visibility, and campaign performance for our rentals business. You will own the full performance marketing stack — paid media, email, WhatsApp, CRM, and automation — and
• play a central role in shaping how we acquire and nurture clients.The Performance Marketer will be responsible for planning, executing, and optimising multi-channel marketing campaigns across paid advertising platforms, email, and WhatsApp.
• The role combines hands-on campaign management with strategic thinking — you will be expected to bring fresh ideas, test new approaches, and consistently improve conversion and ROI across all channels.

To qualify for this position, you need:

• Proven hands-on experience managing Meta Ads Manager and Google Ads campaigns (minimum 5-7 years experience).
• Strong working knowledge of email marketing platforms and bulk-send best practices.
• Experience running WhatsApp campaigns via WhatsApp Business Manager and/or the WhatsApp Business API.
• Practical experience working in a CRM (Zoho CRM preferred; HubSpot, Salesforce, or similar acceptable).
• Comfortable with marketing automation, lead routing, and basic integration tools.
• Strong analytical mindset — able to read performance data and translate it into action.
• Excellent written communication skills in English.
• Experience marketing in the property, rentals, or financial services sector.
• Familiarity with ZAPI or similar messaging API integrations.
• Working knowledge of Zoho Flow, Zapier, or Make for automation workflows.
• Basic copywriting and creative direction skills.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.

Duties and responsibilities include, but not limited to:

Paid Media & Advertising

• Plan, launch, and optimise paid campaigns across Meta Ads Manager (Facebook & Instagram) and Google Ads.
• Manage budgets, bidding strategies, audience targeting, and creative testing to maximise ROAS.
• Monitor campaign performance daily and produce regular reports with actionable insights.
• Manage all ad platforms used by the rentals division, including any additional channels we expand into.

Email & WhatsApp Marketing

• Build and execute bulk email marketing campaigns targeted at prospects and existing clients.
• Run WhatsApp campaigns using WhatsApp Business Manager and the WhatsApp Business API.
• Segment audiences, craft messaging, A/B test, and track engagement and conversion metrics.
• Maintain deliverability, opt-in compliance, and list hygiene across all bulk channels.

CRM & Automation

• Manage and maintain campaign workflows, lead pipelines, and contact data within Zoho CRM.
• Build and maintain automations using Zoho tools and ZAPI to streamline lead handling and follow-ups.
• Ensure clean data flow between ad platforms, lead forms, CRM, and messaging channels.
• Set up tracking, attribution, and reporting structures so campaign performance is measurable end-to-end.

Campaign Strategy & Ideation

• Generate new campaign ideas and marketing angles tailored to rental investors and prospects.
• Develop content briefs, creative concepts, and offers in collaboration with design and content team members.
• Stay current on platform updates, ad trends, and best practices in the property and investment space.
• Continuously test, learn, and refine — treat every campaign as an opportunity to improve the system.