Performance Marketing Manager at Salt South Africa

Overview:

• We’re looking for a strategic and commercially minded Senior Performance Marketing Manager to lead paid digital growth for a leading organisation. This is an exciting opportunity to own the performance marketing strategy, drive customer acquisition, and maximise ROI across multiple digital channels. If you’re passionate about data-driven decision-making, experimentation, and scaling high-performing campaigns, we’d love to hear from you.

Duties and Responsibilities:

• Own the paid media strategy and performance across multiple digital channels.
• Drive customer acquisition while optimising CPA, ROAS and overall marketing ROI.
• Analyse full-funnel performance data to identify growth opportunities and inform investment decisions.
• Develop and execute testing strategies across audiences, creative, landing pages and bidding approaches.
• Manage campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads.
• Build insightful performance reports and present recommendations to senior stakeholders.
• Collaborate with CRM, SEO and content teams to deliver integrated marketing campaigns.
• Manage budgets, forecasting, reporting and agency relationships to ensure commercial success.
• Stay ahead of digital marketing trends, platform updates and measurement best practices.

Requirements:

• 8+ years’ experience in performance or digital marketing, ideally across agency environments.
• Proven success managing large-scale paid media campaigns with ownership of ROI, CPA and ROAS.
• Strong hands-on experience with Google Ads, Meta, LinkedIn, TikTok and other paid media platforms.
• Advanced analytical skills with experience using GA4, Excel and marketing performance dashboards.
• Experience designing and implementing structured A/B testing and optimisation programmes.
• Strong commercial acumen with the ability to translate data into actionable business insights.
• Excellent stakeholder management and communication skills.
• Previous leadership or people management experience is highly advantageous.