Performance Marketing Manager at Salt South Africa

Overview

• An established, fully digital fintech business operating within the short-term lending and consumer finance space is looking for an experienced Performance Marketing Manager to join its team.
• The business is looking for someone to take full ownership of its paid acquisition strategy, with a particular focus on Google Ads and expanding into additional digital channels. This is a hands-on opportunity for a commercially minded performance marketer who enjoys building, executing and optimising campaigns while driving measurable business growth.
• The successful candidate will play a key role in scaling customer acquisition, improving campaign performance and ensuring marketing investment translates into quality customers and funded loans.

Duties and Responsibilities

• Develop and execute paid acquisition and performance marketing strategy.
• Take full ownership of Google Ads campaigns, including account structure, keyword strategy, bidding, budgets, ad copy and ongoing optimisation.
• Audit existing campaigns, identify opportunities to improve performance and reduce wasted advertising spend.
• Develop and scale non-brand search campaigns to expand customer acquisition.
• Explore, test and optimise additional paid media channels, including Meta, YouTube, programmatic advertising and affiliate partnerships.
• Manage advertising budgets and ensure spend is aligned with commercial objectives and acquisition targets.
• Oversee conversion tracking, attribution and performance reporting using GA4 and Google Tag Manager.
• Monitor key performance metrics, including cost per funded loan, customer acquisition costs and conversion rates.
• Analyse campaign and customer performance data to identify opportunities for optimisation and growth.
• Collaborate with the sales team to improve lead quality and customer conversion.
• Manage external agencies and vendors where required, while retaining ownership of campaign strategy and execution.

Requirements

• Minimum of 4 years’ experience in performance marketing or digital acquisition.
• Proven, hands-on experience managing and optimising Google Ads accounts.
• Demonstrable experience managing paid media budgets and delivering measurable campaign results.
• Strong knowledge of Google Ads, including Search, Performance Max, bidding strategies and keyword optimisation.
• Excellent understanding of GA4, Google Tag Manager, conversion tracking and offline conversion imports.
• Experience with attribution models, UTM tracking and performance reporting.
• Strong analytical skills, with the ability to interpret data and make commercially sound decisions.
• Understanding of SEO and how paid and organic acquisition strategies complement one another.
• Strong commercial acumen and the ability to take ownership of campaign performance, budgets and results.
• A hands-on approach with the ability to develop strategy and execute campaigns independently.