Digital Marketer at Salt South Africa

Overview

• An exciting opportunity is available for a hands-on Digital Marketer to join an established hospitality and tourism business specialising in unique outdoor accommodation experiences.
• The successful candidate will be responsible for managing and executing a variety of digital marketing activities, with a particular focus on paid media, SEO, GEO, analytics and marketing automation. This is a varied, all-rounder role suited to someone who enjoys working across multiple digital channels, taking ownership of campaigns and contributing to the wider marketing function.

Duties and Responsibilities
Digital Marketing & Paid Media

• Plan, manage and optimise Google Ads and Meta Ads campaigns.
• Manage paid media budgets and monitor campaign performance.
• Assist with conversion tracking in collaboration with an outsourced agency.
• Manage SEO and GEO initiatives to improve online visibility.
• Monitor analytics, compile performance reports and identify opportunities for optimisation.
• Analyse campaign performance and provide actionable insights.

Content & Marketing Automation

• Develop and optimise website and marketing copy with a focus on SEO and GEO.
• Manage newsletter campaigns and email marketing automation.
• Maintain and manage the Brevo newsletter database.
• Support the planning and execution of marketing campaigns.

General Marketing Support

• Manage and assist with website updates and new webpage rollouts.
• Oversee and support the company’s loyalty programme.
• Assist with system updates and related marketing requirements.
• Create and schedule social media content as required.
• Provide general support across marketing projects and ad hoc activities.

Requirements

• Minimum of 2 years’ relevant digital marketing experience.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Good understanding of SEO and GEO principles.
• Experience with analytics, campaign reporting and performance measurement.
• Understanding of paid media budget management and optimisation.
• Experience with email marketing and newsletter automation.
• Good organisational skills and the ability to manage multiple priorities.
• A proactive, hands-on approach with strong attention to detail.
• Comfortable working independently and as part of a collaborative marketing team.