Posting End Date
16 Nov 2026
Qualification and Experience
- Relevant BCOM/BA Marketing degree with marketing/strategy/consumer behaviour as majors.
- Five to eight ( 5 -8) years of Financial Services marketing experience required.
- At least five (5) years consumer/services brand marketing experience, at least three years at Brand Manager level.
- Experience in the execution of Go-To-Market plans against a multi-channel strategy.
- Experience in creating and executing digital marketing strategies.
- Demonstrable ability to supporting deal /distribution (sales) teams with brand activation plans and activity.
- Knowledge in project management will be an added advantage.
- A demonstrated ability to unpack complex business needs and provide creative solutions that are strategically sound, creative and relevant to the market.
- A minimum of two years people management experience (supervision of direct reports).
- Experience in compiling and managing budgets.
- Has managed brand trackers and reporting for the business.
IMPORTANT TO KNOW ABOUT THE ROLE
- Managing a variety of projects across vastly different sectors at one time is a daily reality. You must be able to multi-task on multiple projects, have an adaptable personality to a wide variety of stakeholders, work calmy under pressure, be organised and resilient. Managing your own time, and being a self-starter will set you up for success. This is a hybrid position. Employees are expected to work from the office 4 fixed days a week, and when business requirements dictate so.
Roles and Responsibilities
Strategic Marketing Management
Strategy/Planning
- Creation of annual marketing plans to drive external and internal awareness of Business Units (BUs) and their priority activities
- Develop industry and segment marketing strategies, and drive execution through tailored propositions in the market.
- Monitoring and evaluation of marketing initiatives to ensure ROI and impact
- Develop and implement a digital marketing strategy and ways of work to manage the digital function and deliverables by service providers and internal stakeholders
- Execute high quality, data led digital first campaigns that align with the overall marketing strategy to boost sales pipeline and convert leads
- Day to day partnering with agencies to ensure the quality, timeous and integrated delivery of projects against strategies and briefs
Internal / Operational Processes
- Rolling out strategy as per the plans, to reflect an integrated marketing approach allowing the IDC brand to live across various segments and media channels.
- Management of the IDC CI and guardbook, including embedding governance framework
Ownership and co-ordination of marketing activities, ensuring that there is integration (partnership where relevant) of the following marketing activities:
- Corporate brand activities
- Public relations
- Regional marketing and communications
- Sector specific activities Stakeholder Relations
- Media strategy
- Digital channels Events
- Internal communications CSI
Insights, Monitoring and Evaluation
- Development of insights on IDC segments, business lines/products to complement strategic plans
- Partnering with business strategy, research, monitoring teams where relevant for data and content that feeds into campaigns and collateral.
- Introduce performance marketing standards and industry trackers that compliment current function, baseline data and integrating those into ways of work.
- Producing reports to monitor results and evaluation of activities as project/activity evaluation (post campaign reporting)
Customer Focus & Stakeholder Management
- Build and maintain influential relationships with strategic internal and external stakeholders
- Retain and manage relationships with a wide network of industry specialists and platforms
- Manage and enhance the levels of service and communication to ensure the provision of client service excellence
Financial / Shareholder Returns
- Contribute to financial and budget management governance standards
- Compile budgets and track expenditure
- Manage agency utilisation equitably, in line with budgets and SLAs
- This includes end-to-end and timeous facilitation of supplier quotes, invoices, memos etc.
Supervisory /leadership input
- Supervisory role of project teams and agency partners
Job Requirements
FUNCTIONAL COMPETENCIES
- Creative and Innovative
- Commercial acumen
- Monitoring & Evaluate KPIs for ROI
- Initiative-taking problem solver
- Report writing skills
- Project Management skills
- Strong Analytical skills
- Planning and Organising skills
- Prioritisation skills
BEHAVIOURAL COMPETENCIES
- Relating and Networking Skills
- Negotiating and influencing Skills
- Presentation Skills
- Excellent Communication Skills
- Deciding and Initiating Action Skills
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