Portfolio Manager Insecticides and Fungicides at UPL

Role Responsibility

Portfolio Management - 60% of time allocation

• Responsible for budget target delivery for the categories.
• Up to date knowledge of the markets and submarkets (market information data basis)
• Contribute to market intelligence projects (market survey, pricing survey)
• Understand all technical aspects and positioning of the different products in the spray programmes
• Contribute to Product / Market opportunity assessment & business case definition
• Responsible for range GAP analysis & guidance to R&D budget /Acquisition strategy
• Define portfolio, crop spray program & product strategies, including the 4 Ps (Product, Place (distribution), Price, Promotion.
• Responsible for new product introduction, new product launches and Promotional programs
• Drive the procurement process for product launches that includes all related UPL systems.
• Responsible of price positioning of the range i.e. provide value proposition & competition benchmark analysis for price decisions
• Contribute to marketing assumptions for yearly budget for the categories.
• Manage promotional and advertorials campaigns or functions of current products / portfolios.
• Attend UPL Global category meetings to improve cross pollination and information dissemination

Business Development - 30% of time allocation

• Contribute to business support initiatives to achieve budget target in GP (training meetings, launch meetings, marketing campaigns, technical & marketing support for regional sales and marketing teams).
• Develop training programs and train, UPL sales team, distributors, and agents for the positioning & the value proposition of the range.
• Contribute to key account approach development – customer data base with key promotion initiatives.
• Identify and negotiate possible third products to expand range and offerings.
• Coordinate demonstration trials for business development and product launches.
• Recommendation on continuous improvement of current labels and packaging.
• Identifying new uses for current products.

General - 10% of time allocation

• Input into general marketing strategies for the sub-region.
• Input into company strategies and execution thereof within the region
• Investigating claims and product performance issues.
• Ensure all administrative functions and system inputs are up to date.

Internal Stakeholders

• Liaises with Commercial, Development and Marketing on new product launches, technical training, focus products, marketing activities, demonstrations, and field events, etc.
• Liaises with Supply Chain, to ensure forecasting and stock availability

External Stakeholders

• Distributors, Distributor representatives
• Farmers
• Researchers and industry specialists
• Suppliers

Knowledge, Skills and Experience Required

• 5 years’ experience in crop protection industry in marketing & business development positions
• BSc Degree or Diploma in Agriculture. BASOS and AVCASA certified.
• If not BASOS and AVCASA certified, will be required to successfully obtain within first year of service.
• Good business/market intelligence and excellent technical skill regarding marketing tools and strategies.
• Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise
• Broad knowledge of crop cultivating and production methods.
• Good technical understanding of bio stimulant and innovative nutrition and key competitors in the market.
• General knowledge of the market and regulatory processes.
• Financial acumen with ability to understand basic financial principles.