Job Opportunities at UPL

Primary - Role Responsibilities

• Distributor and Distributor representative marketing and technical support.
• Service the Distributor and Distributor representatives and create marketing opportunities with each, in the area to drive marketing and sales, in conjunction with the UPL regional Business Manager, to achieve allocated financial targets.
• Business development responsibility, drive business support initiatives to reach budget in the region – NPP and Selected Strategic Products.
• Contribute to training programs and product presentations of UPL sales team, distributors, and agents.
• Contribute to demonstration trials plan definition & drive trial implementation in the region.
• Execute demonstrations, collect, and present data from demonstration trials.
• Contribute to key account approach development- customer data base with key promotion activities.
• Commercial trial work on all new NPP remedies and crop monitoring systems.
• Develop, maintain, and advance digital crop monitoring systems and programs within company strategic plan. (Satellite, drones, weather stations etcetera)
• Contribute to agent service & technical support.
• Utilise relevant commercial and /or demonstration trial locations as marketing/demo days.
• All the above in full coordination with the Regional Business Manager

Secondary - Business development and Portfolio Management

• Up to date knowledge of the markets and agricultural products
• Contribute to portfolio positioning strategy & continuous improvement in terms of value proposition statement.
• Contribute to product training presentations & promotion materials.
• Contribute to product launch planning & drive execution in his region
• Contribute to future portfolio strategy by identifying & suggesting new market opportunities
• Contribute to product pricing strategy including competitive analysis & differentiation in the region
• Recommendation on continuous improvement of current labels.
• Identifying new uses for current products.
• Content creation - Create content for marketing activities such as social media, brochures, trial results booklets, digital platforms etc.

Internal Stakeholders

• Liaises with Commercial, Development and Marketing on new product launches, technical training, focus products, marketing activities, demonstrations, and field events, etc.

External Stakeholders

• Distributors, Distributor representatives
• Farmers
• Researchers and industry specialists
• Suppliers

Knowledge, Skills and Experience Required

• 5 years’ experience in crop protection industry in marketing & business development positions
• BSc Degree or Diploma in Agriculture. BASOS and AVCASA certified.
• If not BASOS and AVCASA certified, will be required to successfully obtain within first year of service.
• Good business/market intelligence and excellent technical skill regarding marketing tools and strategies.
• Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise
• Broad knowledge of crop cultivating and production methods.
• Good technical understanding of bio stimulant and innovative nutrition and key competitors in the market.
• General knowledge of the market and regulatory processes.
• Financial acumen with ability to understand basic financial principles.

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Role Responsibility

Portfolio Management - 60% of time allocation

• Responsible for budget target delivery for the categories.
• Up to date knowledge of the markets and submarkets (market information data basis)
• Contribute to market intelligence projects (market survey, pricing survey)
• Understand all technical aspects and positioning of the different products in the spray programmes
• Contribute to Product / Market opportunity assessment & business case definition
• Responsible for range GAP analysis & guidance to R&D budget /Acquisition strategy
• Define portfolio, crop spray program & product strategies, including the 4 Ps (Product, Place (distribution), Price, Promotion.
• Responsible for new product introduction, new product launches and Promotional programs
• Drive the procurement process for product launches that includes all related UPL systems.
• Responsible of price positioning of the range i.e. provide value proposition & competition benchmark analysis for price decisions
• Contribute to marketing assumptions for yearly budget for the categories.
• Manage promotional and advertorials campaigns or functions of current products / portfolios.
• Attend UPL Global category meetings to improve cross pollination and information dissemination

Business Development - 30% of time allocation

• Contribute to business support initiatives to achieve budget target in GP (training meetings, launch meetings, marketing campaigns, technical & marketing support for regional sales and marketing teams).
• Develop training programs and train, UPL sales team, distributors, and agents for the positioning & the value proposition of the range.
• Contribute to key account approach development – customer data base with key promotion initiatives.
• Identify and negotiate possible third products to expand range and offerings.
• Coordinate demonstration trials for business development and product launches.
• Recommendation on continuous improvement of current labels and packaging.
• Identifying new uses for current products.

General - 10% of time allocation

• Input into general marketing strategies for the sub-region.
• Input into company strategies and execution thereof within the region
• Investigating claims and product performance issues.
• Ensure all administrative functions and system inputs are up to date.

Internal Stakeholders

• Liaises with Commercial, Development and Marketing on new product launches, technical training, focus products, marketing activities, demonstrations, and field events, etc.
• Liaises with Supply Chain, to ensure forecasting and stock availability

External Stakeholders

• Distributors, Distributor representatives
• Farmers
• Researchers and industry specialists
• Suppliers

Knowledge, Skills and Experience Required

• 5 years’ experience in crop protection industry in marketing & business development positions
• BSc Degree or Diploma in Agriculture. BASOS and AVCASA certified.
• If not BASOS and AVCASA certified, will be required to successfully obtain within first year of service.
• Good business/market intelligence and excellent technical skill regarding marketing tools and strategies.
• Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise
• Broad knowledge of crop cultivating and production methods.
• Good technical understanding of bio stimulant and innovative nutrition and key competitors in the market.
• General knowledge of the market and regulatory processes.
• Financial acumen with ability to understand basic financial principles.