Work closely with the Head of Portfolio Marketing to develop value propositions, go-to-market strategies, positioning and product marketing campaigns to launch new products and promote products and services for the Group globally
Develop launch packs and all associated collateral for distribution through our sales enablement platform amongst the sales and marketing teams
Develop audience focused content and messaging that solves problems rather than promoting products across product flyers, brochures, blogs, adverts and digital content
Work with the demand marketing team to ensure product objectives are met in their marketing campaigns with a focus on lead
Act as a Product Champion for all related services within the business working to improve the product marketing process from conception through to
Develop a solid understanding of the asset management, corporates, capital markets, and private client space to align products with respective audiences & take ownership for working with internal communications and learning and development to deliver sales training.
Develop a good working knowledge of Seismic, sales enablement platform. Analyse and report performance and engagement of product collateral. Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Support cross-sell initiatives through analysis parity in product across acquire businesses and developing content for both intern and external stakeholders that supports that
Work with the Events Manager to ensure key product focus is addressed across the physical and virtual events calendars
Work with other product marketers to support the Group’s sub-brands and respective product
Communicate the vision and value of key products to the sales team and develop sales tools that facilitate the selling
Plan and participate in the development of internal education of key products and services which involve several different
Brief the broader marketing and sales team on new products in your area and the upcoming product
Feed product insights and competitor product activity back to the
Take part in weekly and monthly sales and marketing (globally and regionally) calls to continually educate and get market feedback on products and
Ensure product descriptions are maintained in proposals and consistent across all platforms and mediums even where the tone of voice
Work with the broader team to obtain insights into clients’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales
Speak and present about products to both external and internal
Research competitor
Working closely with the Head of Media relations and Internal Communications Manager on communications around people announcements and/or product or geographical expansion in the corporate solutions business
Skills Required
Excellent written and verbal English with a relevant qualification
Proven experience in a financial services B2B product marketing role in the corporate services, private client, capital markets or asset management Interest and knowledge in sustainability issues would be advantageous. Experience in SaaS marketing would be an advantage.
You will be good at handling time-sensitive projects and working to deadlines
Enjoy taking responsibility for lots of projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan
You have a keen focus for digital marketing and analytics to demonstrate the success of your tactics and activities
A creative thinker with the initiative to come up with suggestions that look to improve processes or ways of doing things
Strong relationship building and negotiation skills to manage internal stakeholders and work at a fast pace with the rest of the marketing team
Enjoy working with a diverse group of colleagues and stakeholders
A natural aptitude for collaboration and the ability to work autonomously
Ability to write engaging copy, telling the ‘story’ of products, for various marketing channels and internal
Ability to work remotely with a global team you may have never met
Undergraduate degree required, Chartered Institute of Marketing qualification (or equivalent) a bonus Job Specification:
Work closely with the Head of Portfolio Marketing to develop value propositions, go-to-market strategies, positioning and product marketing campaigns to launch new products and promote products and services for the Group globally
Develop launch packs and all associated collateral for distribution through our sales enablement platform amongst the sales and marketing teams
Develop audience focused content and messaging that solves problems rather than promoting products across product flyers, brochures, blogs, adverts and digital content
Work with the demand marketing team to ensure product objectives are met in their marketing campaigns with a focus on lead
Act as a Product Champion for all related services within the business working to improve the product marketing process from conception through to
Develop a solid understanding of the asset management, corporates, capital markets, and private client space to align products with respective audiences & take ownership for working with internal communications and learning and development to deliver sales training.
Develop a good working knowledge of Seismic, sales enablement platform. Analyse and report performance and engagement of product collateral. Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Support cross-sell initiatives through analysis parity in product across acquire businesses and developing content for both intern and external stakeholders that supports that
Work with the Events Manager to ensure key product focus is addressed across the physical and virtual events calendars
Work with other product marketers to support the Group’s sub-brands and respective product
Communicate the vision and value of key products to the sales team and develop sales tools that facilitate the selling
Plan and participate in the development of internal education of key products and services which involve several different
Brief the broader marketing and sales team on new products in your area and the upcoming product
Feed product insights and competitor product activity back to the
Take part in weekly and monthly sales and marketing (globally and regionally) calls to continually educate and get market feedback on products and
Ensure product descriptions are maintained in proposals and consistent across all platforms and mediums even where the tone of voice
Work with the broader team to obtain insights into clients’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales
Speak and present about products to both external and internal
Research competitor
Working closely with the Head of Media relations and Internal Communications Manager on communications around people announcements and/or product or geographical expansion in the corporate solutions business
Skills Required
Excellent written and verbal English with a relevant qualification
Proven experience in a financial services B2B product marketing role in the corporate services, private client, capital markets or asset management Interest and knowledge in sustainability issues would be advantageous. Experience in SaaS marketing would be an advantage.
You will be good at handling time-sensitive projects and working to deadlines
Enjoy taking responsibility for lots of projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan
You have a keen focus for digital marketing and analytics to demonstrate the success of your tactics and activities
A creative thinker with the initiative to come up with suggestions that look to improve processes or ways of doing things
Strong relationship building and negotiation skills to manage internal stakeholders and work at a fast pace with the rest of the marketing team
Enjoy working with a diverse group of colleagues and stakeholders
A natural aptitude for collaboration and the ability to work autonomously
Ability to write engaging copy, telling the ‘story’ of products, for various marketing channels and internal
Ability to work remotely with a global team you may have never met
Undergraduate degree required, Chartered Institute of Marketing qualification (or equivalent) a bonus
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