PPC and SEO manager at Salt South Africa

Tasks may include but is not limited to:

• Contribution into Google \ Search Strategies and \ or presentation thereof
• Google Trend presentation preparation and audits
• Client and Internal agency communication, client servicing and engagement
• Managing teams
• Weekly Client status meeting where applicable (Internal and external with client)
• Weekly / Monthly client engagement
• Research for Presentation Purposes
• Data aggregation, and assimilation
• Engage with digital media Planners and Managers to ensure execution of the strategy
• Detail orientated
• Able to manage agency counterparts in relation to retrieving assets according to deadlines defined by approved media plans
• Responsible and accountable for Google reporting and objective measuring\ monitoring\ optimization
• Develop and execute successful SEO strategies
• Work with a team of SEO Specialists
• Conduct keyword research to guide content teams
• Analytics, backlinks, competition analysis, call to action creation
• Review technical SEO issues and recommend fixes
• Look for issues with loading times and page errors
• Optimize website content, landing pages and copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Keep abreast of SEO and integrated marketing trends

On a daily basis, you can expect to do the following tasks (not limited to):

• Daily Google scrums
• Review Google campaigns for all clients
• Create awesome Google Display, Search, Shopping and YouTube campaigns
• Prepare Search excel sheets
• Monitor these campaigns and create optimization recommendations
• Compile campaign reporting, tracking, pacing and analysis
• Discover new revenue opportunities
• Optimise landing pages to improve campaign performance
• Collaborate with our digital marketing specialists to ensure effective integration of cross-platform campaigns
• Liaise with campaign managers to deliver desired results for campaigns
• Help your clients to increase their business by attracting great leads

REQUIREMENTS

• Minimum of 3 years’ experience in a similar role
• Previous experience working in an agency environment
• Understanding of Google Marketing Platform
• Experience in managing teams
• Relevant diploma or degree
• Google AdWords certified
• Facebook certification is an advantage, and is experienced in running digital campaigns on other platforms and SEO skills
• A good understanding of SEO