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Position Summary and Primary Objectives

• Business Analyst: Sales Fulfillment is part of a central shared pool of resources responsible for defining the processes and defining the data consumed and produced within the value streams. A BA supports the BPM Manager to define and implement business process architecture that links the organization & business processes to the value chains. They are aligned to value streams and provide process definition, analysis and implementation support to process owner(s).

Major Duties & Responsibilities

• Model business processes and maintain the repository environment’s consistency and integrity on an ongoing basis.
• Responsible for the day-to-day operations of the Business Process Management (BPM) Practice and the BPM effort in their value streams.
• Ensure Ways@Work is maintained according to the changes agreed by the Business Forum.
• Support the continuous improvement workshops to capture and define features that require development.
• Supports the creation of process design, improvement and solution design approach
• Supports the Business Optimisation team, System Solution team, Data management team and the Digital Platform architecture team to execute improvement initiatives.
• Assists in testing and validating the initial solution
• Support training and knowledge transfer activities as well as the continued improvement and development of training content in support of the implemented solutions and processes.
• The BA works closely with process owners for their value streams to run process improvement initiatives that deliver a pragmatic business case.

Work Experience Required

• Proven process modelling, analysis and improvement capability
• Strong understanding of their value-streams and digital products
• Thorough working knowledge of business process analysis
• Strong familiarity with quality management concepts and their application
• Customer-centricity
• Excellent communication and relationship management

Skills and Core Competencies

• Relentless focus on process optimisation by leveraging existing NTT tool sets.
• Continually provide professional challenge to the status quo
• Expertise in process modelling, analysis and implementation
• Actively promotes new ways of working that drive agility, speed, and design-thinking
• Continually apply a digital lens to business and value-stream strategies and requirements
• Understand the NTT business and they key value add processes that drive efficiency and revenue for the business

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Responsibilities 

• Participate in forming effective paid search strategies in competitive industries  
• Launch and optimize various PPC campaigns utilizing best practices   
• Oversee accounts on search platforms (e.g. Google AdWords) 
• Be accountable for managing budgets and delivering to target
• Track KPIs to assess performance and pinpoint issues 
• Produce reports for management (e.g. dashboards) 
• Write attractive and concise copy for adverts 
• Suggest and develop new campaigns 
• Maintain partnerships with PPC ad platforms and vendors 
• Keep abreast of the latest trends and practices   

Requirements 

•  5+ years proven experience with PPC or Digital Marketing 
• Experience in data analysis and reporting 
• Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred 
• Working knowledge of analytics tools (Google Analytics, Google Tag Manager etc.) 
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)   
• Qlikview advantageous   
• Excellent communication skills 
• Analytical thinking with strong math skills 
• University Degree in a Digital Media or a related field; AdWords certification is a plus

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Tasks may include but is not limited to:

• Contribution into Google \ Search Strategies and \ or presentation thereof
• Google Trend presentation preparation and audits
• Client and Internal agency communication, client servicing and engagement
• Managing teams
• Weekly Client status meeting where applicable (Internal and external with client)
• Weekly / Monthly client engagement
• Research for Presentation Purposes
• Data aggregation, and assimilation
• Engage with digital media Planners and Managers to ensure execution of the strategy
• Detail orientated
• Able to manage agency counterparts in relation to retrieving assets according to deadlines defined by approved media plans
• Responsible and accountable for Google reporting and objective measuring\ monitoring\ optimization
• Develop and execute successful SEO strategies
• Work with a team of SEO Specialists
• Conduct keyword research to guide content teams
• Analytics, backlinks, competition analysis, call to action creation
• Review technical SEO issues and recommend fixes
• Look for issues with loading times and page errors
• Optimize website content, landing pages and copy
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Keep abreast of SEO and integrated marketing trends

On a daily basis, you can expect to do the following tasks (not limited to):

• Daily Google scrums
• Review Google campaigns for all clients
• Create awesome Google Display, Search, Shopping and YouTube campaigns
• Prepare Search excel sheets
• Monitor these campaigns and create optimization recommendations
• Compile campaign reporting, tracking, pacing and analysis
• Discover new revenue opportunities
• Optimise landing pages to improve campaign performance
• Collaborate with our digital marketing specialists to ensure effective integration of cross-platform campaigns
• Liaise with campaign managers to deliver desired results for campaigns
• Help your clients to increase their business by attracting great leads

REQUIREMENTS

• Minimum of 3 years’ experience in a similar role
• Previous experience working in an agency environment
• Understanding of Google Marketing Platform
• Experience in managing teams
• Relevant diploma or degree
• Google AdWords certified
• Facebook certification is an advantage, and is experienced in running digital campaigns on other platforms and SEO skills
• A good understanding of SEO