Senior Paid Search Specialist at Salt South Africa

Responsibilities 

• Participate in forming effective paid search strategies in competitive industries  
• Launch and optimize various PPC campaigns utilizing best practices   
• Oversee accounts on search platforms (e.g. Google AdWords) 
• Be accountable for managing budgets and delivering to target
• Track KPIs to assess performance and pinpoint issues 
• Produce reports for management (e.g. dashboards) 
• Write attractive and concise copy for adverts 
• Suggest and develop new campaigns 
• Maintain partnerships with PPC ad platforms and vendors 
• Keep abreast of the latest trends and practices   

Requirements 

•  5+ years proven experience with PPC or Digital Marketing 
• Experience in data analysis and reporting 
• Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred 
• Working knowledge of analytics tools (Google Analytics, Google Tag Manager etc.) 
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)   
• Qlikview advantageous   
• Excellent communication skills 
• Analytical thinking with strong math skills 
• University Degree in a Digital Media or a related field; AdWords certification is a plus