PPC Specialist at Salt South Africa

• Perform daily account management and of pay per click accounts on Google AdWords, Bing and other search platforms for a variety of clients.
• Maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage and maintain updates for large keyword lists.
• Bid management.
• Responsible for setting up, testing, developing & improving PPC campaigns and delivering ROI to our clients.
• Optimise CTRs, Landing pages, quality score, and conversion rates
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Strong entrepreneurial spirit and client-centric mind-set.
• Intermediate to Advanced experience using Google Analytics and Google Tag Manager
• Deliver excellence in required communication and client service standards for each client as well as generally.
• Product Adoption: Remarketing | GSP | Display | Mobile Optimisation | Shopping | Dynamic Remarketing.
• Drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practice processes.
• Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap.
• Showing initiative to improve processes and build efficiencies without being prompted.
• Advocate company policy and process, support client retention. Actively work to business goals such as margin and client retention

Requirements:

• Minimum two to three years’ experience in a similar role
• Experience in WordSteam is advantageous
• Previous experience working in an agency environment is an advantage
• Google AdWords and Analytics certified
• Strong analytical skills with the ability to interpret data constructively

• Strong technical and analytical skills with good understanding and use of Google Analytics.
• Excellent interpersonal skills and confidence in front of clients and agency.
• Experience in Paid Social Media is advantageous
• Work well under pressure
• Passionate about the industry and continually looking to innovate and lead
• Presentation skills
• Up-to-date understanding of the principles of search engine optimisation and content marketing.  

Personal skills/attributes:

• Passion for all things digital and a healthy appetite for learning.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
• A good understanding of how PPC fits in to the wider area of digital marketing
• The ability to think creatively
• Creative writing skills
• Excellent communication skills