PR Account Manager at TBWA\ South Africa

Tasks and responsibilities

• Play the role of traffic management/project manager for the team: create detailed schedules, update status reports, set deadlines at each stage of the project, and ensure that work is distributed equally and fairly between writers and PR consultants.
• Develop monthly social media calendars within deadline
• Manage social media communities and upload approved social media posts and content, flag when there are complaints ahead of time.
• Write press releases and interview motivations, seek approval. Manage the approval process with client.
• Distribute content and secure regular media coverage. Develop and maintain media relationships.
• Report on PR efforts and ensure that reports (PowerPoint, Excel and Word) are concise, accurate and presentable
• Client service requirement.
• Team management of junior staff – together with SAD.
• Proofread emails for clarity, grammar and spelling to clients
• Ensure prompt and accurate communication with clients
• Manage the content management system
• Manage the supplier payment process

Skills

• Strong project management skills/ traffic management skills
• Highly organised, self-disciplined and process driven
• Critical thinking and analytical skills
• Ability to analyse data and the news agenda for insights (ability to identify social conversations/triggers/zeitgeist and hot topics – must naturally be curious and have a love for reading / staying informed)
• Entrepreneurial skills with the ability to identify the client's opportunities and threats
• Excellent verbal and writing ability, including copywriting and editing, and proficiency in English
• Outstanding people skills
• Basic financial management skills (Manage the CE and freelance invoicing system e.g. Chase)
• Database management skills
• Demonstrated social media skills including community management, and posting of content on social media platforms such as Facebook, Instagram and LinkedIn

Requirements

• Proven experience in account management in a PR agency (3 – 4 years);
• Must have a degree either in communication, journalism, PR or marketing or related field.
• Proven experience working on corporate PR clients (NOT consumer)
• Media relations with business / corporate / financial media – pitching and securing coverage
• Preparing clients reports and presentations (2- 3 years)

Minimum qualifications

• Undergraduate qualification (such as BCom, BA, BSoc Science or BTech) in Marketing, Journalism, Communication, PR or a relevant field