PR & Corporate Brand Manager at Samsung Electronics

With our brand purpose, we apply the most advanced technologies to empower people with the tools to make meaningful progress in their lives, and to Create a better world for all. If words like Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you, then please apply.

Job Title:                   PR and Brand Manager

Segment:            Corporate Brand

Reporting:           Reports to Corporate Brand PR and Marketing Lead

Purpose of the Job:

• role is responsible for developing best-in-class public relations strategies and plans that align with the brand strategy and business objectives as well as key trend and product stories, and then leading through execution to drive positive brand exposure & reach and deliver business outcomes.
• In addition, this position is responsible for the development and execution of brand activations that support key business initiatives to drive buzz, awareness, customer engagement, and ultimately sales.
• Build the Samsung masterbrand consistently across Consumer Electronics’ and Mobile.

Responsibilities:

• Partner with Brand Strategy team to identify key initiatives and seasonal objectives, then recommending activations to bring these to life
• Bring new, innovative, differentiated, & ownable ideas to strategic planning to inspire brand campaigns & activations
• Develop, manage, and guide PR strategies focused on achieving DSW KPIs specific to brand awareness, press impressions, and earned media placement.
• Partner with the Product & Brand Marketing team to review key brand messages, trends, and product stories to support via media exposure.
• Partner with Product Marketing team to identify key initiatives and campaigns that could be maximized through PR opportunities
• Manage PR media agency team, responsible for optimization of always-on PR pitching along with campaign-specific PR opportunities
• Create and deliver press releases, media relations content, and generate quotes for top company executives
• Manage press days and events, inclusive of concept, coordination, execution, and subsequent reports
• Work with cross functional partners to strategize, plan and execute public relations initiatives including but not limited to editorial coverage, entertainment industry exposure, and events
• Manage expenses within the public relations budget
• Link existing strategies & tactics with brand activations that drive customer engagement & loyalty
• See activations through from strategy to execution, influencing integration into marketing channels and messaging and collaborating with external partners as needed to maximize impact

Experience:

• ·        5+ years public relations experience in a corporate environment with 2+ years of experience leading, managing agencies or internal talent

Education

• ·        Bachelor's Degree or Diploma in Public Relations, Communications, or Marketing

Attributes:

• Strategic mindset with the ability to step back and see the bigger picture while not getting on with day-to-day tactics
• Visual thinker with ability to synthesize learnings into clearly digestible visual formats
• Highly organized and detailed-oriented; must possess ability to work independently and self-start with minimal direction at times
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Strong collaboration & communication skills as this role works with many cross-functional partners; must have the ability to build and cultivate relationships across all levels of the organization
• Strong oral, written, and visual communication skills with deep experience in presentation development.