Presence Manager at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Sales department. We are looking for a talented individual with relevant skills and experience for Presence Manager, which is based in CCBSA Bloemfontein, Regional Office. The successful candidate will report directly to the Regional Sales Execution Manager.

Key purpose to co-ordinate, administrate and implement all trade and consumer promotional and advertising activities as relating to Channel Strategy within the Region.
Key Duties & Responsibilities    
Key Output :

•  Strategic analysis of regional signage assets, budgets expenditure and target market;
•  Communicate and implement regional strategic execution business plan in conjunction with the Sales Execution Managers, District Managers, and Presence Co-coordinators and channels;
•  Management of all visual representation of Brands in the region to ensure alignment with Channel Strategy Execution of Channel Strategy according to Tiered Channel Plans.
•  Liaison with HO Execution Team to ensure alignment with Channel Strategy and Brand Standards.
•  Optimized customer service and communication to customers on signage and promotional requirements;
•  Formulated, motivated and controlled expense budget based on new and maintenance work;
•  Managed procurement and ordering and distribution of channel specific equipment from agreed catalogue to ensure regional synergy to company goals and scale on all execution elements
•  Co-ordination of district based execution resources to maximise regional benefit and strategic execution Enforced safe working environment;
•  Ensure conformance to Channel strategies and Coca-Cola presence programme driven by CCBSA HO;
•  Develop and maintain customer relations;
•  Evaluate the identified branding and presence opportunities in terms of cost and benefit relevant to each outlet determined by Return on investment (ROI) on Tier;
•  Evaluate and track performance of promotions according to guidelines per promotion.
•  Liaise with regional sales teams as well as Central Office Execution team daily to ensure successful implementation of promotions.
•  Apply the Regional promotions investment plan by according to the Channel Strategy.
•  Day-to-day promotions and execution budget management.
•  Contractors managed and audits conducted of work provided by the contractors; minimize contractors to 2 per region
•  Develop and monitor team goals according to Channel Strategy and Execution Guidelines;
•  Analysis and reporting on Right Execution Daily and other Key execution measurements and development of plans to insure targets are met.
•  Support, Develop, manage and guide team.

Key Attributes & Competencies :

•  Ability to comply to standards
•  Communication and Influencing skills
•  Analytical thinker
•  Outgoing and energetic
•  Strong organization and administrative skills
•  Strong customer orientation
•  Presentation skills

Skills, Experience & Education    
Qualifications & Experience :

•  Relevant tertiary qualification in Sales and Marketing will be advantageous.
•  Computer literacy is essential.
•  Minimum of 5 years marketing and sales experience
•  Staff Management experience
•  Knowledge of signage material and fabrication
•  Knowledge of Advertising, signage and merchandising principles
•  Knowledge of Sales and Market trends and needs

General    

• The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. Interested applicants, who meet the above employee specifications, should please apply online.