Every day, our global brand icons, such as NIVEA, Eucerin and Hansaplast, make more than 500 million consumers in over 70 countries feel good in their skin. Care for consumers and our people worldwide is what has driven us all the time. More than 130 years ago, we invented modern skin care, kept continuously innovating it and still have a clear business focu...
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Proactively and consistently drives RGM agenda in Beiersdorf SA business, covering major RGM pillars of Pricing, Promo, Mix in 2025-2026 and potential TTC in end 2026 onwards. Works closely with cross functional teams of Marketing, Finance, Sales to develop pricing, promo and mix strategies that are aligned with market situation, brand requirements and competitive set. Ensures strategy execution by Sales team by providing guidelines, education and all needed support. Works in line with Global sales policy, ensuring compliant ways of working for all relevant areas. Custodian of all External Retail Data from a Sales perspective.
Ensures strategic alignment with sales team with regards to changes and updates to pricing stratey,
Tracks and monitors pricing strategy execution with Pricing tracking reports (build and supported by RGM team) to spot any opportunities or highlight risks,
Actively participates in Price increase preparation and impact analysis, driving RGM approach,
Builds up RGM mindset in overall organization through training programs, educational sessions, regular interactions with cross functional teams
Promotions
Builds up Promo strategy for all categories, channels and customers to ensure delivery of key company priorities,
Builds up and supports Promo management tool, Builds, maintains and supports local Promo Management Tool (that aligns to Regional requirements and Global Sales Policy)
Proactively reviews market / competitors / execution of strategy to identify opportunities and convert them into actionable insights and recommendations driving business and category strategic objectives.
Ensures fully compliant way of working with Price promotions vs Global and Regional guidelines, as well as Country Sales policy and country regulations,
Mix
Conducts Mix exercise 2 times a year
Shares insights with x-functional team (Sales, Finance, Marketing)
Builds up action plan together with x-functional team to improve business financial KPIs
Tracks delivery of action plan, Reports accordingly to Region and SA management team on progress, opportunities, risks, etc
Business Planning, Budgeting & Forecasting
Support the sales leadership in development and delivery against Sales Plans, Budgets, Forecasts by recommending and evaluating adjustments to Pricing and Promotion plans,
Challenge KAM Team on changes to Trading Terms i.e. co-op slots and brand focus.
Provides inputs into ABP, Fast start and any Forecast discussions based on briefing from manager
External Data and other topics
Custodian of all External Retail Data from Sales perspective i.e. Nielsen, DunHumby, Data Orbis, Ask D, BMI
Provides quarterly update to the Exec and Sales Team on effectiveness of market pricing and promotions, using both sell-in and sell-out data, making recommendations on changes that should be implemented. Pro-actively report issues and provide insights and opportunities.
Your Profile
Knowledge
Bcom Degree or equivalent
Financial business KPIs
Sales understandin
Skills
High degree of analytical capability.
High Level of Engagement and “can do” attitude/spirit.
Excellent verbal & written communicator with strong presentation skills.
Strong leadership skills to drive cross functional teams across company.
An international mindset is an advantage, covering aspects of open mindedness, cross cultural tolerance, adaptability, a willingness to change and a holistic view on a FMCG business
Able to work autonomously and as a team member.
Strong management skills.
Strong stakeholder management
Experience
Over 5 years of experience in Sales team with RGM related aspects (Promo management, RGM management, Pricing management),
Understanding of financial KPIs, P&L, key business drivers,
Sales (KAM) experience is a benefit.
Additional information
Your responsible recruiter is Akash Sharma. Please apply online via the Beiersdorf Intranet until 10th November 2025
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