Job Purpose:
- To drive product strategy, market development, and clinical adoption across Olympus Urology and Hysteroscopic Solutions (HYS) portfolios. The role focuses on translating market insights into effective marketing strategies, supporting sales execution, and ensuring successful product positioning, innovation adoption, and portfolio growth in urology and women’s health.
Main Tasks/Responsibilities:
Product Management & Lifecycle:
- Manage the full product lifecycle across urology and hysteroscopy portfolios.
- Define product positioning, segmentation, and pricing strategies.
- Ensure alignment between global product strategy and local market needs.
- Drive portfolio optimisation to maximise growth and utilisation.
Market Analysis & Business Development:
- Conduct market analysis and identify growth opportunities within urology and women’s health.
- Monitor competitor activity, clinical trends, and technological developments.
- Develop business cases for new products and market expansion.
- Identify opportunities to increase product utilisation and market penetration.
Marketing Strategy & Execution:
- Develop and implement marketing strategies aligned with commercial objectives.
- Drive campaigns, promotions, and product awareness initiatives.
- Coordinate participation in congresses, workshops, and clinical events.
Sales Enablement & Support:
- Partner closely with Sales Managers and Sales Representatives.
- Provide product training, clinical insights, and support tools to the sales team.
- Support key customer engagements and specialist interactions.
- Enable the sales team to effectively position solutions.
Clinical Adoption & Education:
- Drive adoption of minimally invasive urology and hysteroscopy solutions.
- Support clinical education initiatives, workshops, and training programmes.
- Engage with specialists to understand needs and influence practice patterns.
- Support development of clinical evidence and value propositions.
Product Launch & Innovation:
- Lead and coordinate new product launches and rollouts.
- Drive adoption of innovative technologies within the portfolio.
- Collaborate with global teams on innovation pipelines.
- Ensure successful market entry and uptake
Customer & Stakeholder Engagement:
- Engage with urologists, gynaecologists, and healthcare teams.
- Build and maintain relationships with Key Opinion Leaders (KOLs).
- Gather insights to inform product and market strategies.
- Engaging with, building and maintaining relationships with the relevant clinical societies
Operational & Compliance Responsibilities:
- Support forecasting and demand planning.
- Ensure compliance with regulatory, quality, and company standards.
- Provide input into tenders and commercial proposals.
- Maintain reporting on product performance and market trends
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Inherent Requirements
Requirements: field, or equivalent relevant experience
- Postgraduate qualification in Business Management, Marketing, or MBA advantageous.
- Relevant clinical or technical certifications advantageous.
- Minimum 5–8 years’ experience in medical devices, healthcare marketing, or product management.
- Experience within urology, gynaecology, hysteroscopy, or endoscopy highly advantageous.
- Proven experience in product lifecycle management, marketing strategy, and product launches.
- Experience supporting both capital equipment and consumable product portfolios.
- Demonstrated ability to support clinical adoption and specialist engagement.
- Strong understanding of urology and hysteroscopy procedures and clinical environments.
- Ability to travel nationally to support product launches, training, and customer engagement.
- Strong analytical and strategic thinking capability.
- Valid driver's license
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