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  • Posted: May 10, 2021
    Deadline: Not specified
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  • Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global information technology leader, managing more than 200 subsidiaries around the world. The company’s offerings include home appliances such as TVs, monitors, refrigerators, and washing machines as well as key mobile telecommunications products like smartphones and tab...
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    Product Manager: Home Appliances

    This role manages all the aspects impacting on the product line to ensure the elimination of barriers to achieve sales targets and fully responsible for profitable product management life cycle within Home Appliances

    QUALIFICATIONS

    • Degree/ Diploma in Marketing and Product Management

    EXPERIENCE

    • 5 years product management experience – Essential
    • 3-5 years marketing experience within the consumer electronic industry – Essential

    CLIENTS

    Internal:

    • Sales Staff
    • Head Quarter peers and managers
    • Corporate Marketing
    • Service
    • Retail Marketing

    External:

    • Retail Partners
    • Distributors
    • Marketing Agency
    • Research Agency
    • Commercial partners

    KPA / MAJOR TASKS

    •  Product life cycle management
    •  Market Intelligence/ Research
    •  Administrative
    •  Sales Management
    •  Supply Chain Management
    •  Relationship Management 

    Key Activities

    • Line up preparation and communication, including full product launching plan/ budget, covering ATL & BTL Marketing Strategy/ investment with key local messaging. [Source LMP]
    • Product Selection and line up / channel strategy
    • Competitor product analysis (Positioning and Pricing)
    • Development of Marcom & Sales Support material for product group including: P.O.S. Display rack/ solution, Sales Catalogues, Sales Tool Kit, Sales talk guides for FSM
    • Digital Media management including SNS and Home website.
    • PR strategy development, execution and monitoring, including Digital media

    Market Intelligence

    • Analysis and reporting to management and Korea HQ on cyclical 3rd party M.I. reports such as GFK, DAS and BAS.
    • Regular Price Positioning monitoring compared to competitors
    • Regular Incentive Positioning monitoring compared to competitors
    • Conduct Ad Hoc Market Research on consumer preferences and consumption habits/ trends to better inform product strategy and marketing decisions

    Administrative

    • Maintain Key Product Management Tools: Roadmap, Specification, Competitor Feature Comparison analysis, Price Positioning Matrix, Weekly Retail Price Tracking, Display Guideline, Content management Guideline SDA Channel breakdown.
    • Daily updates to Business Documents regarding Weekly Sales, Monthly Sales, GP, Pricing and Sales partner sales
    • Maintain Sales System Pricing updates monthly
    • Maintain PSI for assigned product category. [3 month - Purchases, Sales, Inventory]
    • Secure Government legislative Import approvals required for product category, such as SABS / LOA ICASA etc

    Sales Management

    • Weekly sell-out analysis for major account and review Sell-out promotion result and make plan to counter Competition
    • Monitoring low performing stores not achieving target
    • Weekly Consensus meeting with Key Account Managers to improve sell-out forecasting accuracy
    • Price Strategy formulation, communication and RRP monitoring, ensuring achievement of product categories GP requirements.

    Supply Chain Management

    • Responsible for weekly update of 20 week rolling demand forecast, for all incoming SKU's, effective forecasting, stock management and logistics to ensure on time product delivery
    • Improving SCM Key Performance Indicators, including: Sell-out forecasting accuracy, Consensus achievement of sales between Product marketing and Sales staff, Sales staff Order earliness achievement, Sales Capability Index, Product forecasting accuracy

    Relationship Management

    • Develop and maintain healthy relationships with Samsung RHQ, HQ AM/ PM Teams and SSA Sales Structures
    • Transfer of knowledge to junior staff in training through coaching
    • Take responsibility for self-development through self study, identification of learning opportunities

    REQUIRED SKILL & COMPETENCIES (Max 5)

    Technical:

    • Very Strong Excel and Powerpoint Skills
    • System Knowledge (Will be provided) SAPR3, SIMS,SINGLE, GSCM, MCS, Syncsight, Prins, GSBN, GPPM, MNET, BW, CRM, FST, VOIC, ITSELF, E.Office, ECMS, GMPS
    • Must be PC Literate
    • Knowledge of SAP an advantage
    • Knowledge of the Consumer Electronics Industry is an advantage.

    Method of Application

    Send your application to

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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