Product Marketer at Electrum

Daily execution and duties include but are not limited to:

• Market segmentation and go-to-market collaboration sessions to jointly define the product marketing strategy
• Own the end-to-end campaign enablement
• Contribute relevant content
• Analyse, optimise and report against each campaign
• Database management
• Manage external events
• Utilise sales and marketing software tools
• Conduct market research and monitor industry trends and behaviours
• Collaborate with agencies, as required
• Work within budget
• Ensure brand standards are met
• You are Electrum's ideal candidate if you are:
• Able to handle multiple tasks with competing priorities under minimal supervision
• A strategic and critical thinker who exercises independent judgment and discretion
• Technologically savvy and resourceful
• Results oriented, solution focused and have a problem-solving attitude
• Team oriented, energetic, and able to bring positivity and support to those around you
• A strong collaborator and enjoy fostering relationships
• An effective communicator in speaking and writing English
• Self-motivated with a learning attitude and a sense of urgency
• Enjoy high-energy environments and have a startup mentality

Requirements

• Bachelor’s degree in business, marketing, or communications
• Two years demonstrable outbound prospecting, segmentation and lead generation tools experience
• B2B technology experience a bonus
• Highly proficient with Google tools
• Understanding of social media advertising
• Understanding of event management
• Familiarity with content management systems, marketing analytics tools and other martech solutions
• Familiarity with SEO and keyword research best practices

Benefits

• A good work-life balance is very important at Electrum. You know when your brain has switched off for the day and you need to go for a surf, but you also know when the report you’ve created is not showing the full, correct story. At Electrum you will be expected to know when you deserve that surf and when you need to knuckle down and get the work done. To help you manage your own time and energy, Electrum has benefits such as:
• Flexible work hours
• Onsite gym and shower facilities
• Daily cooked lunches and a stocked kitchen for the mid-day nibbles
• Team socialising, hikes, getaways, and dinners
• A generous leave policy, starting at 20 days per year
• A recreational area with foosball, table tennis and Fatsaks that are perfect for naps
• We have created a safe, transparent environment where:
• We know mistakes happen, and that’s okay. We even have a 3 step approach to dealing with them:
• Tell everyone about it
• Fix the mistake
• Tell everyone about it
• You are responsible for your actions – both the successes and the failures
• We talk openly about salaries and bonuses. At Electrum we believe it’s evident why some people earn more and others a bit less. It’s like being on a sports team where salaries are widely known.