Product Marketing Manager at Bash

As the Product Marketing Manager, you will play a pivotal role in crafting and executing a dynamic marketing strategy alongside the Head of Brand Experience. Your focus will be on creating compelling omni-channel campaigns + experiences and maintaining a consistent brand presence across all touchpoints.

WHAT YOU’LL DO

• Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.
• Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.
• Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.
• Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.
• Oversee and coordinate implementation of the marketing calendar, providing proactive updates on status.
• Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.
• Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.
• Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.
• Conducting comprehensive reporting to measure campaign efficiency and commercial success.
• Managing budgets and resource allocation to optimise ROI
• Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position

WHO YOU ARE:

This job is for you is you have: 

• Degree in Marketing, Brand Strategy/Communication or equivalent
• 5+ years of experience in developing brand strategies or similar fields.
• Excellent organizational and project management skills.
• Background in omni-channel retail is advantageous.
• Deep understanding of various marketing/media channels and their strategic implications.
• Strong analytical skills and a data-driven mindset.
• Collaborative team player with the ability to lead cross-functional initiatives.
• Strong communication skills and the ability to convey complex ideas effectively.

One or more of the following will help you stand out:

• Experience in any report building from raw data.
• Knowledge of  advanced martech platform(s).