Product Marketing Manager at Yoco

• You'll work and define the positioning, messaging and competitive differentiation of Yoco's products.
• You will own and execute product launches, incl. Positioning, pricing and promotion strategies (hardware and software) in close collaboration with various stakeholders throughout the company.
• Drive the go-to-market plan and post-launch marketing programs with marketing channel managers, account managers, and sales.
• Track campaign performance and optimize through continuous testing.
• You'll work closely with Product Managers, Engineering, Growth Marketing, Brand Marketing and Content Marketing teams.
• You'll develop and maintain all marketing materials related to Yoco's products such as packaging, manuals, fact sheets, product descriptions, sales and support enablement.
• You'll research and analyze market trends, competitor offerings as well as customer preferences.
• You'll report directly to the Head of Brand Marketing

IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?

Key Requirements To Perform Responsibilities

• You have proven experience in Product Marketing with 3+ years in a global tech or FMCG company.
• You have a University degree, preferably in Business Studies, Engineering or Marketing
• Experience in tech marketing, brand management, strategy consulting, working with agencies, and/or work experience in a related field.
• You have demonstrated excellent project management skills, experience working with cross-functional teams to gather technical details and develop suitable content
• You have a Hands-on mentality.
• You are able to adapt within a fast-paced environment, dealing with ambiguity and prioritizing your deliveries according to the business needs.
• You have a creative mind with a passion and strong understanding for technology and passion for our merchants.
• You are analytical and data-driven approach to decision-making