Regional Account Manager SPAR: Eastern Cape at Lactalis South Africa

Job Description    

• Join Lactalis at our offices in Eastern Cape and take on the challenge of managing and building an important regional retail account. Use your sales and marketing skills to add value. Successful candidates need to have at least 3 - 5 years' SPAR experience within a Sales/Trade Marketing FMCG environment, must be able to demonstrate knowledge in Channel Strategy Management and high level negotiation, be fluent in English and be computer literate.

Required Skills    

• Degree or Diploma in Sales/Commerce/Marketing.
• 3-5 Years’ experience in retail/wholesale key account management in an FMCG environment
• Proven track record of maintaining profitable growth, achievement of sales targets, retaining and growing customer base.
• Experience in negotiations with buyers.
• Excellent customer relations.
• SPAR Insight knowledge will be an advantage (*applicable to the SPAR vacancy)

Duties & Responsibilities    

• Formulate strategy into Channel Specific Plans, by using applicable tools, KPI’s and procedures.
• Develop account specific strategies to achieve/exceed sales objectives.
• Foster relationships with key stakeholders.
• Use trade visits to develop, build and nurture business relationships and to grow brand loyalty and commitment.
• Maintain a comprehensive knowledge of the market, competitors and economic conditions and use this to ensure a competitive advantage.
• Oversee the dissemination of sales information on both management and departmental levels to report on sales performance.
• Manage sales, trading terms, profitability, trade/deal discounts optimally.
• Understand Brand Value and Pricing in order to manage Profitability and Price Realisation.
• Channel Strategy Management:
• Understanding geographical dynamics of the sales area.
• Maintain product ranging within customer channel.
• Display financial acumen.
• Supply Chain and Supplier Management including management and evaluation of relationships with Sales Force to drive quality and continuous improvement within customer channels.