Regional Commercial Manager - Crop Protection at Mayfly Agri (Pty) Ltd

• A multinational agricultural company is seeking a dedicated Regional Commercial Manager to be accountable for leading the commercial, operational, and strategic performance of the assigned area. This role demands a step change in ambition — reinventing the Cape area’s approach to market development, customer engagement, and business growth through a bold, reimagined strategy. The successful candidate will define and execute a forward-looking vision and area strategy, aligning people, resources, and partnerships to unlock new value, strengthen competitive positioning, and deliver market share growth, channel loyalty, and sustainable profitability.

Minimum requirements for the role:

• Must have an agricultural degree and background with proven results
• Demonstrated broad technical knowledge of crops, products, and farming practices, with approximately five years’ relevant experience
• Must have a good understanding of the business, key account management, the market and how to add customer value
• Strong focus on building partnerships, managing relationships, motivating others, and delivering on targets
• Demonstrated success and leadership potential across different departments
• Proven ability to lead, coach, and drive team performance while motivating area teams
• Strong leadership capability with effective team collaboration skills
• Effective communicator; fully bilingual with well-developed persuasion skills

The successful candidate will be responsible for:

• Developing and executing a transformative Area Strategy aligned with national business objectives, incorporating new routes to market, customer segmentation, and value propositions.
• Developing and implementing a 5-year strategy for each Distributor in the area to support a re-defined long-term ambition for the Cape Region.
• Achieving the agreed profit and volume goals for the relevant region and dealerships, consistent with the overall sales and marketing strategy.
• Optimizing territory management, resource allocation, and channel performance to deliver strategic priorities efficiently.
• Identifying new growth opportunities through data-driven analysis, competitive intelligence, and market insights.
• Leading change management initiatives to embed a high-performance culture focused on innovation, accountability, and customer centricity.
• Delivering annual sales targets for the area (agreed profit and volume goals).
• Managing and leading Sales Managers in the area.
• Managing and developing a high level of service delivery towards targeted Key Customers, as well as investigating ways to improve customer SOW.
• Assisting and supporting Sales Managers with customers (dealers, agents, growers) in terms of technical support, recommendations, and training.
• Overseeing and guiding all engagement between the Sales, Agronomy, Marketing, and CPD teams to ensure effective execution of commercial campaigns and delivery on set targets.
• Managing and developing market information, budgets, forecasts, business planning, and partnership agreements with the area team (Sales Managers, Agronomists, Campaign teams).
• Identifying, defining, establishing, and maintaining influential relationships with relevant institutes and key crop value opinion leaders together with RBMs and SP.
• Focusing resources on growers and key influencers in the food/feed chain, creating pull approaches.
• Building relationships across the value chain by identifying lead influencers.
• Identifying key crop, product, and market opportunities and threats for the area.
• Supporting Sales Managers, Technical Leads, and Agronomists in investigating and managing complaints/claims to minimize financial loss (acting as second-line contact for the company).
• Developing the competence, motivation, and commitment of Dealers and Agents through effective training, promotion, and sales support aids.
• Keeping abreast of market, trade, and competitor activity in order to revise strategies to meet changing requirements.
• Supporting the Marketing team to ensure market information accuracy in I-Plan for allocated crops.