Regional Events Specialist at The Heineken Company

Purpose of the job

To plan and execute the events strategy based on brand priorities. The Events Specialist is responsible for planning, organizing, and coordinating events and promotions that showcase and promote the company's products, drive brand awareness, generate sales, and build customer loyalty.

Key Responsibilities

• Deliver an events plan for brands that meets brand objectives.
• Plan, organize, and execute brand building experiences that drive brand awareness and loyalty amongst target consumer and drive a return on investment.
• Work closely with the marketing team to develop and execute event and promotional strategies that align with company goals and objectives.
• Research, identify and negotiate contracts & agreements with potential event locations, vendors, and partners.
• Manage event budgets and ensure that events are executed in a cost-effective manner.
• Coordinate event logistics, including staffing, equipment, and supplies.
• Ensure that all events and promotions comply with all relevant laws, regulations, and company policies.
• Evaluate the effectiveness of events and promotions and make recommendations for the improvement thereof.
• Manage Event evaluation and pre/post Event evaluation analysis.
• Social systems developed to ensure strong stakeholder collaboration.
• Develop and Champion social meeting and reporting routines driving collaboration and common understanding with the sales teams.
• Communicate protocols and operating procedures to all stakeholders to ensure policy adherence (Corporate Governance)
• Develop continuous Improvements/Best Operating Practices on Eventing.
• Formulate and communicate relevant and meaningful insights for the brand and channel teams.
• Continuously benchmark eventing practices against best in class and competitors.
• Follow HEINEKEN Beverage’s policies and procedures and identify opportunities for continuous improvement.

Educational Qualifications

• Bachelor's degree in hospitality, marketing, event planning, or a related field.

Experience

• A minimum of 5 years of experience in event planning and promotion.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry with clear eventing and consumer demand creation experience is preferable.
• Strong knowledge of the alcoholic beverages industry and the associated regulations.
• Proven track record of successfully planning and executing events and promotions.
• Excellent project management skills.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to plan, organize, and execute events and promotions.
• Excellent project management skills.