Regional MarCom Marketing Manager, High Growth Markets at Danaher Corporation

The MarCom Marketing Manager, HGM for Beckman Coulter Diagnostics is responsible for supporting the High Growth Markets (HGM) with development, execution and analysis of marketing & sales programs, campaigns, digital marketing, collaterals and trade shows.

In this role, you will have the opportunity to:

• Manage customer experience through marketing campaigns from leads to opportunities via internal CRM tools (SalesForce.com, Monday.com, etc).  
• Produce online & offline marketing and promotional materials, in accordance with the yearly marketing plan
• Manage standard work process and visual dashboards for marketing and sales funnels.
• Drive digital marketing tactics (eBLAST, landing pages, online ads, PPC, SEO, etc.) through collaboration with IT team, global marketing team, and 3rd party vendors.
• Create and manage the channel partners’ communication medium. Administrate marketing budget and ROI Accelerate and collaborate with marketing team

The essential requirements of the job include:

• Bachelor’s degree in marketing and communication with 5 years of experience OR Master’s degree in field with 3+ years exp.
• Experience with design software programs (i.e. Illustrator, Photo Shop, InDesign)
• Experience with digital marketing platforms such as Google Analytics, SalesForce.com, Sitecore, Eloqua
• Working knowledge of Medical Device, Diagnostics and/or Laboratory market is a plus.  
• Must have excellent communication skills as well as analytical and metric-driven to analyze data to drive decision making, project management and planning skills.
• Ability to perform exceptionally well in fast paced, performance-oriented environment
• Flexible, curious and tenacious with a can-do positive approach in a challenging business.
• Self-starter, able to work independently – strong team player.