Regional Off Trade Marketing Specialist at The Heineken Company

KEY RESULT AREAS

• Develop campaigns, catalogues and promotional guardrails to deliver on channel performance:
• Develop channel and Group Account Campaigns with in guidelines from the Key Account and Channel Manager
• Develop procurement catalogues of relevant merchandising materials for the channel
• Review channel promotions, developing channel specific promotional insights in relation to shopper flow ,category management both in fridge and on shelf.
• Execute campaigns, maintain systems and brief execution partners to achieve excellent channel execution in region and accounts:
• Manage the OTIF execution of channel and account campaign groups in accordance with activity planning process
• Develop 1 pagers and trade presenters for channel campaigns
• Develop or sign off  Executrac briefs for campaigns in Off Trade channel
• Develop execution briefs for third party execution – Engage & Smollan
• Develops internal and external relationships and networks:
• Influence and ensure buy in of the channel campaigns plan with key internal stakeholders (Marketing services, Activity Planning, Channel Managers and Group Account Managers)
• Build networks and form strong relationships with important accounts
• Continuously review channel insights and trade innovations:
• Create and test innovative campaign and merchandising solutions
• Provide guidance and influence key stakeholders to deliver on channel standards:
• Champion integrated activity planning to improve alignment across functions and trade execution
• Champions self-development and growth with increased functional and behavioural competence and performance

EDUCATIONAL QUALIFICATIONS

• Relevant three year post matric tertiary qualification (degree or diploma)

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• Minimum 5 years Commercial experience.
• Excellent interpersonal skills and a proven track record of growing business within large accounts
• Proficient in Excel, PowerPoint , Word