Regional Sales Manager REF:RSMGN0604 at KWV

Objective: 

To effectively lead and coordinate a team of KWV Business Development Representatives, ensuring:

• Growth in volume and value
• Maximization of profitability
• Enhanced brand awareness
• Improved operational efficiency
• Consistent delivery of exceptional execution

Minimum Requirements:

• Completion of Grade 12 and a relevant tertiary qualification in Sales, Business Management, or Marketing
• Minimum 5 years of experience in sales or customer marketing within the FMCG sector
• Preferably, 5 years of experience in the liquor industry, particularly in Off-Trade and Main markets
• Proficiency in negotiating, analysing, problem-solving, planning, organizing, and communicating
• Strong understanding of commercial and financial aspects
• Willingness to travel frequently and possibly stay overnight within the designated region
• Advanced IT skills
• Possession of a valid driver’s license, own vehicle, and readiness to travel within the region

Required Skills:

• Proficiency in verbal and written English communication
• Exceptional analytical and strategic thinking skills.
• Leadership and interpersonal skills
• Customer service orientation
• Relationship Building
• Goal-oriented mindset
• Capability to set and inspire the business direction for the region
• Ability to coach, mentor, and guide sales staff
• Competence in people management, therefore, must have strong Emotional intelligence.
• Excellent time-management and organizational skills

 Job Summary:

• Development of weekly and monthly sales targets aligned with budget, segmented by area, representative, trade channel, and customer
• Contribution to the annual business plan
• Regular reviews with Key Account Managers and agents on a weekly, monthly, and quarterly basis
• Effective management of Merchandising partner within the respective region
• Execution of promotions and representative initiatives including forward share, merchandising objectives, and POS execution
• Weekly sales forecasting
• Management and implementation of regional promotional activity grid
• Regular assessment of physical stock versus model stock and resolution of discrepancies
• Liaison with centralized planning and agents regarding stock issues
• Ensuring shelf health and adherence to merchandising requirements
• Reporting on category management deviations and successes
• Conducting quarterly cycle brief meetings
• Trade visits and completion of Accompaniment reports
• Coaching and performance management of Sales Staff