Research Insights and Analytics Lead at RMB - Rand Merchant Bank

Job Description

To provide value added business insights, recommendations and strategic input derived from in-depth data analysis, as well as conducting and analysing high quality, appropriate and cost-efficient marketing research. To develop, optimize and socialize a voice of the client strategy to drive awareness and a client-focus mindset throughout the organization. Contribute to strategy and roadmap development for advanced analytics within the organization that aligns with the businesses transformation goals of improving marketing efficiency and results, client experience and engagement, and brand health - essentially laddering up to Marketing ROI Models

• Using subject matter expertise extract, manipulate and analyse customer and other data usin analytical and data mining tools, to identify trends and draw insight
• Engage in brand performance evaluation and scorecard development, presenting back to the team with recommendations to ensure the capability maintains and builds brand impact and position
• Work with internal stakeholders and external agencies to deliver robust and insightful evaluation of marketing activities, highlighting key learnings and generating benchmarks for future comparisons
• Lead the development of measurement frameworks within the Marketing and Communications team, as well as across various other areas when needed (e.g., CX)
• Lead market research projects end-to-end, providing input into the design, management of agencies and key stakeholders autonomously
• Oversee and provide the inputs into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are actioned and tracked.
• Develop and evolve appropriate brand metrics and tools to provide reports and analysis that lead to actionable strategic insights
• Lead the process of creating intuitive data visualisation reports and dashboards for longitudinal data and setup reviews of usability in decision making
• Prepare and deliver integrated reports drawing all pieces of information from multiple sources together and making connections to form coherent and insightful reports
• Lead the process and approach to interpreting client, competitor, and market data and trends, and consolidate information into actionable market insight reports.
• Identify and own the delivery of continuous improvement initiatives that could increase the quality and/or speed of analysis and reporting.
• Monitor and manage media agency reporting (digital and ATL) to generate quality insights and learnings
• Lead the discussions with business intelligence and consumer insights reports partners on the Integration of client survey data with MIS to tell the ‘so what’ stories around client experience and strategies
• Lead the approach to scoping and oversee the executing of departmental reporting by providing guidance and leadership on key metrics that align to strategy
• Build rapport with leaders in the Bank and generate buy-in on key projects and actions recommended
• Serve as subject matter expert in research, insights, and analytics, delivering insights into business strategy and digital transformation in the bank
• Pro-actively engage with stakeholders to determine business and marketing needs, determine appropriate analytics requirements, and deliver actionable insights and recommendations
• Use data to influence management and project stakeholders across various product teams and the wider business. · Effectively manage relationships with agency partners