Retail Brand and Marketing Manager at TotalEnergies

Candidate Profile

• Appropriate Marketing Degree or Diploma (M+3). An appropriate MAP advantageous.
• 10+ years of experience, of which 5-7 years must be experience in Retail or related is indispensable.
•  At least 3 years ISIS/ESO working experience
• Special knowledge in Supply Chain / Distribution Management, Category Management and FMCG
• Capacity to work on multiple projects simultaneously and to insure their operational implementation on a  tight deadline
• Special Skills in data base management. In depth ISIS/ESO knowledge (including ISIS data base management) Successful completion of dealer and category management training
• Good negotiation, presentation and people development and interpersonal skills
• Competent in leadership, analysis, and communication  ·   Knowledge and application of TMSA's Code of Conduct/ Ethics and TSA policies and procedures advantageous English is the working language)
• Activities

Shop Food, and Services:

• To monitor the competitor’s market and activities (Fuel, Food and Nonfood retail), and to provide monthly updates on customer and Customer Value Proposition Trends during the Commercial Performance Meeting
• To develop, communicate and implement SFS strategies with regards to food and non-food offers, concepts, supply chain activities, digital offers and category management and to diversify the offer as well as the business
• To manage end-to-end SFS processes to ensure abovementioned strategies are correctly implemented
• To manage the SFS business model and improvement thereof in terms of Operating Efficiencies, Income Opportunities, KPI (Development and Management) and maximizing dealer and TotalEnergies's profitability
• Ensure consistent ranging, layout, offerings and SFS HACCP compliance throughout the network.
• To manage relationships with all relevant stakeholders and various committees and represent activities at a senior level
• To perform regular economic and offer analyses of the pertinence of the SFS and adapt the offer thereto
• To perform weekly site visits on TMSA retail sites as to monitor performance and to give operational guidance
• Loyalty and Click & Collect Development of TotalEnergy Loyalty Strategy in collaboration with other departments.
• To developing and execute a progressive and competitive TMSA-own Customer Loyalty Strategy/Program as to ensure customer retention and growth for retail
• To export existing loyalty program opportunities as to extract best value and increase customer loyalty to TMSA
• To develop and follow up of a Click & Collect offer in TMSA retail with other departments
• To define the offer and the strategy of the Click and Collect Program

People Management:

• To effectively manage employees through applying the company People Management principles, and to develop, coach and mentor subordinates to promote a positive working environment which will attract and retain skilled staff and increase productivity
• To animate and motivate the team and to be able to manage arising conflicts in the team
• To ensure critical skills and positions are identified
• To ensure succession plan is in place for direct reports, and update job descriptions at least every 2 years
• To ensure the annual employee review process includes a review of employee career plan and development plan
• Context & Environment
• Competition Law; bi-laws and regulations within FMCG environment
• Ensuring that Total SA is using the most effective, sustainable and efficient systems, tools and processes with regards to payment on the Retail Forecourt as well as across all Commercial business.
• Manage all stakeholder relationships and optimize the partnerships which in turn will deliver innovative solutions.