Retail Media & Performance Marketing Manager - Midrand at Colgate-Palmolive

Job Summary:

The Retail Media and Performance Marketer role will focus on driving commercial campaigns through retail media and owned digital marketing channels with the objective to drive full funnel activity, sales uplift and media spend return on investment in coordination with Digital Commerce & Brand Marketing teams. 

The Performance Marketing Manager will report to the Digital and Media Manager and will work cross functionally by working closely with the eCommerce Shopper Development Manager to strategize, plan and buy all retail media campaigns across selected categories and customers. The resource will also be responsible for all reporting and optimization of retail and digital media endeavours alongside the media agency partner. 

Key Responsibilities:

Media buying, strategy & planning

• Drive retail media integration into brand experience planning 
• Lead paid retail media advertising budgets to efficiently achieve sales and business important metrics in collaboration with eCommerce team
• Handle retail media flow plans alongside agency for selected retailers 
• Collaborate with digital commerce team on all retail media negotiations at customer level including annual JBPs 
• Develop best in class retail media strategies alongside digital commerce team across selected retailers 
• Deliver core retail media planning grids to increase offers and innovations
• Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
• Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need

Key Focus KPIs for performance tracking and optimizing 

• Commerce Paid (search share of shelf)
• Click through rates
• Conversion rates / tracking
• Display Marketing
• Push / Messenger Marketing
• Social Media Marketing
• Email campaigns
• Campaign pages / home page
• Emerging Platforms like Influencer marketing
• 2nd Party data segmentation and delivering personalisation

Asset Management 

• Lead/Improve assets across channels to support campaigns
• Agency briefing
• Landing Pages, Website, Ad Copy
• Banners, Videos, Campaign Assets
• Social Media and other Digital channels
• Thumbnails
• Optimize campaigns to deliver ROAS
• Integrate Creative X tool to improve creative performance across retail media campaigns

Required Qualifications:

• Bachelor’s Degree in Marketing or business-related field
• Minimum 4 years of experience Performance Marketing Media buying, planning & strategy Prior experience of digital marketing channels (PPC, Email, social media & Programmatic Advertising) 
• Understanding of eCommerce channel dynamics Retail media experience is a plus!.
• Strong analytical skills with the ability to analyse data, prepare and interpret reports, and communicate actionable results, findings, and recommendations.
• Technical Skills Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
• Proficient in tools such as Google Analytics, Google Tag Manager, SEMrush, and other analytics tools.
• Experience in Mobile and App marketing knowledge of Excel, graphs, and formulas