Retail Media Specialist at Pick n Pay Stores Limited

• To act as the subject matter expert and operational lead for one of Pick n Pay’s core retail media pillars: In-store, Digital, or Loyalty. The Retail Media Specialist plays a pivotal role in supporting campaign execution, insight delivery, performance optimisation, and innovation across their focus area, helping deliver high-impact campaigns that drive value for brands, customers, and the business.

Minimum requirements

• Bachelor’s degree or diploma in Marketing, Advertising, Digital Media, or related field
• 2–4 years’ experience in media planning, omnichannel campaign management, or instore POS production
• Retail, agency, or FMCG experience an advantage
• Strong operational and project management skills
• Google Ads, Meta, or ad tech certifications (digital specialist) advantageous

​​​​​​​Competencies

• Cognitive 
• Analytical thinking 
• Attention to detail 
• Interpersonal 
• Collaboration 
• Customer focus 
• Functional 
• Media operations 
• Reporting & analytics 
• Communication 
• Clear written communication 
• Presentation skills 
• Leadership 
• Initiative 
• Solution-oriented mindset

​​​​​​​Campaign Support & Execution 

• Support the Retail Media Manager with campaign briefing, planning, trafficking, and reporting within your specialisation. 
• Own the operational detail to ensure campaigns go live accurately and on time. 
• Partner with GIG Retail and other execution partners to ensure seamless delivery and SLA adherence. 

Expertise & Enablement 

• Act as the go-to expert for your area, whether it’s in-store formats, digital media, or Smart Shopper activations. 
• Provide internal education and training to sales teams, commercial partners, and agency stakeholders. 
• Develop playbooks, guides, and frameworks to standardise best practice.

​​​​​​​Data, Insight & Optimisation 

• Analyse campaign data and performance in your area, identifying trends and areas for improvement. 
• Share insights with internal and external stakeholders to influence media planning and renewals. 
• Use tools such as Mediametrics, DataOrbis, and PnPIQ (where relevant) to build actionable performance stories. 

​​​​​​​Innovation & Product Development 

• Identify opportunities to improve and innovate media products and operational processes. 
• Collaborate with product, data, and creative teams to launch and refine offerings. 
• Benchmark against market best practice to inform enhancements. 
• Deep knowledge of print POS, digital screens, radio, and on-shelf formats. 
• Understand store operations, compliance, and execution workflows. 
• Partner closely with GIG, Daymon, VF!, and Mediametrics. 

Digital Specialist 

• Expert in onsite search, display, offsite (social, programmatic), and audience targeting. 
• Work with GIG,  Mobiclicks and OSMOS digital ad tech platforms. 
• Monitor delivery, optimise campaigns, and drive eComm traffic/conversions. 

Loyalty Specialist 

• Smart Shopper expert - understand points mechanics, personalised offers, and club campaigns. 
• Collaborate with Loyalty, Commercial, and CRM teams. 
• Focus on Loyalty competitions, 1P data targeting, measurement, and cross-channel

End Date: December 5, 2025​​​​​​​